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Posts tagged with Creative Testing

Creative testing for PPC marketers continued

From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test.

Last time, we discussed how to prioritise and test keyword tokens and use dynamic keyword insertion to increase creative relevancy. Today, in part three of this four part series, we’ll walk through how to prioritise tests based on return and the importance of limiting test elements.