Posts tagged with Crimson Hexagon

samsung

How Samsung uses social listening for product marketing & sentiment analysis

The world of social media is vast and full of potentially useful conversations for brands.

On social media, consumers often freely offer what amount to reviews, product insights, and even content marketing for the brands that they purchase from. The only catch is that brands don’t know exactly where these conversations are taking place.

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Wal-Mart, Target and the battle for online buzz

There's good news for Target's marketing team: when it comes to online buzz, Target is handily beating its larger rival, Wal-Mart.

That's according to online reputation monitoring firm Crimson Hexagon, which looked at what was being said about each retailer online between July 15 and September 3, 2009.

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