Posts tagged with Crisis Communications

Q&A: Weber Shandwick's David Krejci on crisis and social media

David Krejci, Weber ShandwickDigital media has intensified the importance of fast, smart crisis communications strategies. Brands know they can’t control the public reaction to snafus, nor can they ignore them or hope they'll just fade away.

PR professionals routinely run drills to suss out what will happen in a crisis. In this age of real-time social media, tools are emerging such as FireBell - a "social crisis simulator" from PR agency Weber Shandwick - to help make the reaction equally instantaneous.

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BP's internet response: the good, the bad, the ugly

The Gulf of Mexico oil spill that has oil giant BP scrambling to save its brand -- and possibly its entire business -- has been juicy fodder for those involved in PR and marketing. Of particular interest: how the company is responding to the onslaught online.

From crisis communications experts to social media gurus, just about everyone has suggestions for BP. But what about BP's internet strategy overall? I decided it was worth a high-level look at the company's efforts to stem the tide of online criticism.

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