Posts tagged with Crisis

Five lessons from KitchenAid's embarrassing presidential debate tweet

It's a brand's worst nightmare: a high-profile event is generating a huge amount of social media buzz and one of your employees, thinking that she's logged into her own Twitter account, inadvertently posts an embarrassingly insensitive tweet through the company account that h.

That's precisely what happened last night to KitchenAid. An employee whose name has not been released was apparently watching the U.S. presidential debate and decided to post a foolish tweet about the president's grandmother. Instead of posting it to her personal account, she posted it to the KitchenAidUSA account, which has more than 25,000 followers.

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The Netflix apology: good idea, bad execution

As we've seen time and time again, even the highest-flying companies can be thrust into crisis and controversy in an instant for a variety of reasons.

For BP, it was a massive oil spill. For AirBnB, it was an ugly incident involving theft and vandalism.

And for Netflix, which is in the midst of a crisis today, the cause of its problems was a decision to change its business model.

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Can Alibaba restore trust after fraud scandal?

Rebuilding trust with your customers isn't easy following a major crisis. Sadly, relationships that take years to build can be harmed or destroyed entirely practically overnight.

Alibaba, the Chinese business-to-business marketplace that Yahoo owns a substantial chunk of, is the latest company to learn that lesson the hard way.

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