Posts tagged with Crispin Porter + Bogusky

Groupon: when in doubt, blame your agency!

Groupon may be one of the fastest-growing consumer internet companies ever, but when it came to introducing itself to consumers on television, it learned a harsh lesson: developing a successful television ad campaign can sometimes be more difficult than building a wildly-successful business.

After its Crispin Porter + Bogusky Super Bowl ads flopped, Groupon faced a consumer backlash and industry criticism from those who wondered how a company that is doing so well could go so wrong on the biggest advertising stage in the universe.

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Bike sharing comes to America — courtesy of an ad agency

Americans have long lusted after the bikes that are publicly available in many European and Asian cities. This week, we're getting an extensive bike program of our own. To celebrate Earth Day tomorrow, Denver is launching America's first city-wide bike-sharing program.

They're working with a company called B-cycle, which is the brainchild of Crispin Porter + Bogusky. An ad agency might not be on the short list of groups you'd predict would get involved in public biking, but Crispin is using its considerable marketing experience to get bike sharing off the ground in the U.S.

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