Posts tagged with Crm

Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

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national trust

How the National Trust replatformed: 500 editors & a 10-year strategy

In November we covered the new National Trust website, a funky, responsive number with bold typography and brilliant imagery.

The Trust obviously has great brand equity because the post was very popular, even attracting some irked Trust members who felt the new site needed work.

So, we thought the digital journey of the National Trust warranted more investigation, and we caught up with Tom Barker, head of digital.

Here's what he had to say.

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england rugby

How the RFU manages CRM & personalised messaging

Creating personalised messages for rugby fans is difficult.

Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches, players and touchline fans.

So, how has the RFU created its CRM strategy and how did the 2015 World Cup affect engagement?

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Does Coca-Cola show we're confused about how to drive loyalty?

Pinging from tweet to tweet in my usual magpie-like ‘ooh that looks interesting’ sort of way has brought me to Coca-Cola’s Twitter page, and as all good Twitter pages should, it’s got me thinking.

A snapshot of what’s going on right now includes chatter about the Emmys, a straight ‘buy a promotional pack, enter the code to win’ type message, and lots of shout outs for Coke Studio South Africa.

You don’t have to be a marketing genius to work out what Coke’s up to in its usual highly effective way. But it did prompt a few questions...

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return ticket

How to win back customers online: 101

How can you win customers back online? 

Here's an intro looking at some of the tools you can use, as well as some advice on knowing which customers to target.

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POS

11 ways to track online to offline conversions (and vice versa)

Marketers can feel pressured, by blogs like this, into believing they are lagging in the race to master omnichannel attribution.

In the real world, what marketers need are discrete ways to track discrete actions. That's why I thought a roundup of some methods of tracking online to offline conversions (and back again) might be useful.

Please add your own two cents in the comments.

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Using programmatic to join up the customer journey

Consumers often receive multiple messages from the same advertiser with no acknowledgement of previous engagement, so what could happen if people received ads in order, with each one building on the last interaction?

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Four ecommerce tech trends to watch in 2015

It may be July, but now is the time to start thinking about the holiday season.

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Master the basics for CRM success in Asia Pacific

Master the basics for CRM success in Asia-Pacific

With over 1.4bn internet users and booming economies, Asia-Pacific presents an exciting challenge for ecommerce brands.

To take advantage of this opportunity, many brands are adopting high-end CRM solutions that provide structure and efficiencies to improve marketing automation.

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Salesforce brings CRM data to ad targeting

Salesforce is the 800 pound gorilla of the CRM market, but it could soon be a major part of the ad market.

This week, the company announced its next-generation Marketing Cloud, and perhaps the biggest update aims to bring CRM data to media buying.

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What is behavioural marketing and why do you need it?

Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels.

However one method he neglected to cover is behavioural marketing, also known as behavioural targeting.

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Social CRM

Social CRM: realising the full value of social media

Gone are the days when social media was seen as the magic bullet, the free media for broadcast marketing.

Now firmly embedded in major organisations worldwide as a means for building an online fan base, our understanding and use of social media is evolving. 

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