Funnel analysis, A/B testing & landing page optimisation are all fantastic ways of improving your websites conversion rate.
However, nothing will come close to the effectiveness of VoC analysis to deliver quick conversion rate and website usability increases.
The Student Room Group is one of the UK's largest sites for students, and has experienced plenty of success with a continuous CRO (conversion rate optimisation) strategy.
I spoke to director of optimisation Pete Taylor to find out more about the company's conversion optimisation strategies, what's proved to be effective, and which tools are the most useful...
It’s no secret that in spite of the boom in mobile web traffic, conversion rates from smartphones remain far lower than on desktop.
This is largely due to the fact that people use mobiles for research and searching for product ideas, before making a purchase on their laptop or PC.
The low conversion rates are mirrored by high abandonment rates, with new data from remarketing firm Cloud.IQ showing that during January the abandonment rate for smartphone users on ecommerce sites was 84%, compared to 72% on tablet and 68% on desktop.
The question is, what can be done to reduce basket abandonment on mobile? In truth a large proportion will continue to drop out simply because they use mobile for product research, however there are still ways of shortening the purchase journey on mobile so shoppers are nudged towards a conversion rather than dropping out.
To give some inspiration for mobile designers, I’ve rounded up some of my favourite UX features from various mobile commerce sites and apps that might help to limit user frustration and abandonment rates.
You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day.
There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love.
But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast?
Here are my top tips for helping people in a loving mood get the most out of your site.
As a Brit, it’s never been easier to get into Europe. The travel options alone are numerous: a cheap and cheerful flight, a choppy ferry journey from Dover to Calais, or a lazy train journey from St Pancras to Gare De Nord.
But what about retail and more specifically ecommerce? The European ecommerce industry is booming and three countries lead ahead of the EU pack.
The UK is worth an impressive €96bn with Germany on €50bn and France €45 bn, totalling €191bn which represents 61% of the European ecommerce market.
If you’re a retailer launching into the European market, how easy is it to tap into the continental customer base over the channel?
It's been proved many times over in A/B tests that I've been involved in that reviews on product pages increase the add-to-basket conversion rate.
This effect can be multiplied when those reviews have meta-data surrounding them and multiplied again when there is an image, generally of the person's face, alongside the review.
Inherent to consumerism is the assumption that more choice is better.
Indeed, psychologists have long contended that the provision of choice can increase the individual’s sense of personal control and feelings of intrinsic motivation (Rotter, 1966; deCharms, 1968).
Whilst that might be true, the problem is that it doesn’t necessarily follow that presenting an abundance of options results in an increase in sales.
In this post I’ll explain why you should test presenting less choice in order to boost your conversion rate.
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Here I’ll be answering the following questions: What is conversion? What is CRO? How can CRO be measured and improved? In a tone of voice that has been described as both 'helpful' and 'not too rambling'.
According to three out every five companies, CRO is crucial to their overall digital marketing strategy.
Let's say your site is doing brilliantly in many areas. Traffic is coming your way via whatever method of SEO, PPC or social media strategy you’ve chosen. Great! Your website is also retaining interest with some beautiful persuasive design. Also great!
Unfortunately the people visiting your site aren’t achieving the goal you actually intended them to achieve in the first place. They’re not converting.
Twelve months on from writing “Will 2013 be the year of conversion rate optimization?” I’d like to follow up and share some answers and stories from what we saw in 2013.
One thing is clear, last year was absolutely the most progressive we have experienced, with a continued trend towards brands embracing a data driven, on-going optimization strategy.
According to an August 2012 study conducted by ReffferralCandy, in the US there are 102,728 ecommerce retailers that generate $12,000 or more in revenue.
Given the ever increasing consumer migration to the digital marketplace, this number has likely grown even more in the last year and a half.
With such a competitive market, online retailers need to do what they can to stand out and provide incentive for consumers to shop at their store over another.
One way to do this is to gain the consumers’ trust and loyalty; as part of a full strategy, effective pricing strategies can help grow this customer relationship.
Pricing strategies on the website slightly mirror those in physical stores, and they are a great way to capture potential customers throughout the phases of the sales cycle.