Posts tagged with Cross Border

Russian doll, are links dead for Yandex?

Are links dead for Yandex?

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia.

However, back in December 2013, Yandex’s head of web search Alexander Sadovsky announced a shake-up in its algorithm, confirming that Yandex will no longer use back links as a ranking factor for commercial search queries.

This led to a lot of speculation. How is Yandex going to deal with such a major change? What are the repercussions? Which verticals will be more seriously affected by this change?

With this in mind, this article aims to shed some insight on how the update has affected SERPs and how Russian website owners should really deal with it.


Opportunities for global e-commerce [infographic]

Over the last few years, several UK retailers have begun to target overseas markets, with some success.

With the economy stalling in this country, foreign markets offer growth opportunities for online retailers, and some have done so successfully. 

A Search Laboratory whitepaper looks at the opportunites for global marketing, and this infographic sets out some of the key stats... 


Seven avoidable mistakes in global marketing

Global e-commerce business-to-consumer sales are set to soar past the 1 trillion euro ($1.25trillion) mark by 2013, according to a recent report.

The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East.

For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences into account.

Here are a few common mistakes to avoid...


Q&A: FusePump's George Besly on international e-commerce

Over the last few years, several UK retailers have begun to target overseas markets, with some success.

For example, overseas sales made up 67% of ASOS sales in Q1 2012, contributing to a 31% growth in overall sales. 

FusePump recently published a white paper on the advantages of cross-border sales using online marketplaces such as eBay and Amazon. 

I've been asking FusePump's George Besly about why cross-border marketplace sales should now be a serious consideration for e-commerce retailers in the UK.