Posts tagged with Cross Device Tracking

Five ways to improve your cross-device marketing

Mobilegeddon happened over a year ago.  

So we have all known for quite some time now that marketing needs to work well across channels and devices.

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Cross-device tracking in the affiliate channel: Which method is best?

We are all surrounded by importance of mobile use in today’s industry, it gets rammed down our throat at every opportunity!

Cross-device tracking is an important and crucial development to enable us to better understand customer behaviour.

This is particularly true when looking to assign a sale correctly to an affiliate in our channel and also to have the ability to view the value of a channel that works on a last-click-wins basis. 

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