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Posts tagged with Crosschannel

Multichannel retailing

The high street and ecommerce: friends, foes or something in-between?

Given the surge of ecommerce and the collapse of Blockbuster, HMV and Jessops, it seems bricks and mortar shops may eventually disappear.

As technology and delivery mechanisms improve, will we become a nation that stares at a screen, clicking away with a cup of tea?

Online shopping is convenient and simple. The way we research and buy online may be changing, but the High Street can still play a major part in this development.

Technology can enhance and rejuvenate bricks and mortar shopping, creating an interactive and enhanced shopping experience. 

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