Posts tagged with Crunch

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15+ key takeaways and soundbites from Crunch 2013

Yesterday saw the arrival of Crunch, a brand new event where marketers can get to grips with what type of data they should be collecting and how to apply it successfully.

Held in the iconic Truman’s Brewery London, Crunch forms the data and analytics strand of Econsultancy’s inaugural Festival of Marketing.

The agenda for this annual conference included speakers from O2,, Teradata and The Royal Bank of Scotland.

Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here's a selection of the most interesting points.

For up to the minute tweets please follow @FestofMarketing and #FoM13.

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Six principles of psychology which affect analytics and decision making

The success of analytics within a business is not just about numbers, technology and processes, it's about how we integrate between analysts and marketers. 

This was the thrust of a fascinating presentation by Suniel Curtis, Head of Web Analytics and Insight at Hays, formerly of

Speaking at our Crunch event at the Truman Brewery, he set out six principles of psychology which affect analytics and decision making...


How Action for Children unlocked the power of data analytics

Action for Children’s Darren Robertson kicked off the final day of this year’s Festival of Marketing at the Truman Brewery this morning with a talk on unlocking the power of data analytics.

Action for Children is one of the UK’s largest children’s charities, working with more than 250,000 people and delivering 650 services across the country, therefore it has a diverse and complex dataset.

Giving a quick overview of the challenges involve in his role as a data scientist, Robertson said that he used to suffer from something of a data headache as a result of numerous organisational restructures over the years coupled with low investment. Furthermore, much of the data is unstructured, low quality and siloed.

All this means that until recently Action for Children had no real knowledge of all the data that it owned.


How TfL uses big data to personalise its marketing campaigns

Transport for London has the gargantuan task of carrying more than 1bn passengers each year, which means that the marketing team has an equally difficult job of keeping them all informed about upgrades and delays.

To find out more about TfL's marketing strategy and exactly what it does with all that Oyster Card data, I spoke to head of marketing services Julie Dixon.

Dixon is one of the speakers at our Crunch event on October 10 at Truman Brewery, London. Crunch is the event for the analysts and strategists who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing


Boris backs our Festival of Marketing. Will you?

With less than two weeks to go until the Festival of Marketing, Econsultancy towers is now working at full speed.

Not only do we now have over 100 speakers and 5,000 marketers in attendance, but our beloved mayor Boris Johnson has given us his support.


How O2 uses advanced analytics for customer retention

Maciej Wasiak, Advanced Analytics Manager at O2 Ireland, will be presenting a session on Data Science at our Crunch data and analytics. event on 10 October in London. 

I've been asking Maciej about the company's use of advanced analytics, how he feels about 'big data', and using analytics for customer retention...


Q&A: Crunch MD Darren Fell

Online accountancy Crunch launched last year, and we caught up with MD Darren Fell to ask about the company's progress since then... 


Q&A: Darren Fell of online accountancy Crunch

Crunch - Darren Fell headshot

Crunch is an online accountancy service for freelancers, contractors and small businesses, and recently received funding from Bebo co-founder Paul Birch and former Skype Chairman Michael van Swaaij. 

I've been asking Crunch MD Darren Fell about the business...