Posts tagged with Crybabies

Spotify and the problem with customer ratings and reviews

Spotify and the problem with customer ratings and reviewsWe all know that customer reviews can boost trust and credibility, and as such they can drive serious improvements to conversion rates and search rankings.

But Houston, we have a problem. The problem with customer reviews is this: the lack of proper customers.

The launch of the Spotify iPhone app demonstrates this issue quite clearly. Non-paying customers are giving one-star ratings to the app on the basis that they are non-paying customers!

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