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It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London).
The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy.
I'll start with some simple tech info, but read on if you want to see the website I built.
If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.
Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn't, you just might have to kiss a sale goodbye.
Your website could be a visually-stunning conversion machine, but its appearance and functionality won't matter much if it takes too long to load. That's because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.
Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.
As a follow up to my blog on Creative ways to use mobile in your email marketing campaigns, I wanted to focus on the opportunities which now exist to use CSS in mobile emails.
CSS is generally viewed as bad for email, and on the whole it needs to be used carefully however if you are smart with it you can get some great results.
It's somewhat amazing to think that despite the technological advancement seen on the web over the past decade, web designers are still pretty much relegated to using a relatively small group of web safe fonts when designing websites.
While it's easy to forget about the role fonts play in creating a compelling aesthetic, any decent print designer, for instance, knows just how important they can be.
Internet technology seems to advance at warp speed but if you're a web designer, the process of testing a website for cross-browser compatibility hasn't improved much since the days when knowledge of Microsoft FrontPage made someone a 'web designer'.
But a new service from Adobe looks set to change that.
Chances are that if you're a web designer or developer, you use one or more Adobe products.
Adobe's Creative Suite, which includes programs like Photoshop, Flash and Dreamweaver, is one of the most popular software suites known to web professionals because of this.
Are you validating your website's HTML/XHTML and CSS? If not, you should be.
In an online retail market expected to double in size to £78 billion by 2010* the potential rewards for e-commerce businesses are huge. Equally, so is the pressure to stay ahead of their competition.
The desire for online businesses to become bigger and better inevitably affects their approach to redesign. There’s a huge temptation to introduce the latest whiz bang functionality and super cool design which will appeal to a whole new generation of customers.
Iterasi is a browser-based bookmarking tool that can be used to capture a webpage in the state in which you see it and save it for later.
Unlike some other bookmarking tools, Iterasi doesn't just bookmark a link to the web page you saved, but saves a screenshot of the site in html format.
There used to be an 'eight second rule' that predicted how long users would wait for a web page to load before abandoning their efforts and heading off into the sunset.
But this has since come down, with Jakob Nielsen telling E-consultancy recently that the reality is now closer to one second.
With increased connection speeds, users expect pages to load almost instantly and many will hit the back button if they feel they are being kept waiting.