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Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?
Here are four lightweight conversion fixes that won't tick off your boss or developers.
There are many factors that can influence the design of your call-to-action and it’s certainly a feature that benefits from extensive testing and tweaking.
An effective CTA should leave the shopper in no doubt about the next step they need to take to add an item to their basket, complete a purchase etc.
To achieve this, they need to catch the user's attention, and eyetracking is a great way to measure the effectiveness of different CTA designs.
Thanks to Luke Hay, Research and UX Director at noporkpies, we have some useful tests on CTA design for you...
Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.
Hopefully they should provide some inspiration for marketers who are in the process of testing their own email messages.
Among the many challenges businesses face while creating an optimised experience for smartphone users is how to deal with mobile copywriting.
It’s not simply the case that sales copy or product descriptions that were created for a desktop site can be copied and pasted onto a mobile site.
The context and use case is entirely different and the copywriting needs to reflect those conditions.
The situation is made more difficult for sites that use responsive design, as the copywriting has to be suitable for all screen sizes. However that’s something I’ll address in a future post.
At the moment I’m more interested in how to write for sites and apps built specifically for smartphone users.
It’s 2014. The majority of people are doing business online. It’s imperative that your company website offers the experience your target audience needs to encourage a conversion.
Whatever services your business provides, your website needs to go beyond basic.
Deploying a smart conversion strategy is the key to your website success. WiderFunnel created a method for identifying areas of improving conversions on your website called “the landing page influence functions for tests” (LIFT) model.
By adopting this kind of method to evaluate and test on your website, you can find the optimal way to interact with your potential customers.
It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience.
But as a writer I’m obviously keen to highlight the impact that good copywriting can have on conversions and revenue.
As such I’ve rounded up several case studies which show that even small tweaks to copywriting can have a big impact on conversions, particularly on calls-to-action.
For more information on this topic, read our blog post on 11 useful examples of copywriting for product recommendations or book yourself onto our online copywriting training course...
Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality.
However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices.
For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here are 12 ways to boost mobile conversions...
There are many factors that influence the design of your call-to-action and it’s certainly a feature that benefits from extensive testing and tweaking.
It’s likely that it’s an area that is somewhat neglected though, as our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.
Aspects such as the size, wording and colour can all impact clickthrough rate and conversions, but placement is potentially one of the most important factors.
Traditional wisdom states that the CTA needs to go above the fold so that potential customers can’t avoid it, but as these case studies show that isn’t necessarily always true...
In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.
In fact our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.
One relatively easy way of improving conversions is by making sure you have the best possible call-to-action (CTA).
There’s no exact formula for the perfect ecommerce CTA, but there are some aspects that web designers should focus on tweaking and testing to make sure they’re maximising their conversion rate.