Smartphone CPCs in the US are 46% cheaper than desktop at $0.30 and $0.56 respectively, according to Q1 data from Kenshoo.
In comparison, tablet CPCs are just 18% lower than desktop at $0.46.
This highlights the fact that it is still relatively cheap for businesses to target customers through mobile search campaigns, an opportunity that many brands are failing to take advantage of.
Our new Paid Search Best Practice Guide includes a section focusing on mobile search, including information and advice on Google’s new Enhanced Campaigns.
Education and healthcare organisations achieve the highest average click-through rate (CTR) on email marketing campaigns, while computer and telecoms companies yield the lowest results.
The findings come from a new report from Silverpop, which measures the CTR as the number of unique clicks in the email message divided by the number of delivered email messages in a campaign.
The report shows that the education sector gets the highest average CTR (5.8%) and its top quartile are also the highest achievers overall (12.8%).
Overall top-quartile performers had click-through rates that were nearly four times higher than the median CTR of 2.3%. In contrast, bottom-quartile performers didn’t even muster 1% click-throughs.
Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.
For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.
It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.
And at Brighton SEO Firecask co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.
Last week I presented at SMX London on a Google+ panel which looked at research I had done on the impact Google+ has to organic search.
The research showed some very interesting results!
Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software.
It also found that the cost-per-click of social ads increased by 26%, while the CPC of marketplace ads decreased by 26%.
Marin said the improvement in CTRs is thanks to Facebook’s new social ads, such as Sponsored Stories.
These ad formats are targeted based on brands that you and your friends have ‘liked’, which Facebook says makes them more relevant.
Thanks to the incredible popularity of the world's social network, soon-to-be-publicly-traded Facebook is top of mind for advertisers both large and small, many of which have been pouring more money into Facebook advertising campaigns.
But how are those Facebook ad campaigns treating advertisers?
Just over a month ago, Google announced the global roll-out of an update to the AdWords algorithm, which increased the value of landing page relevancy and worth when determining Quality Score.
Google predicted that the changes would alter keyword Quality Scores and ad positions for some campaigns. However, the company claimed that most brands would not see a significant change in overall performance.
Ripples spread through the SEO community with the recent publication of a new Click Through Rate (CTR) study by an agency called Slingshot.
Why oh why is this important to anyone you may ask! Let me enlighten you…
According to the Catholic Church, there are seven deadly sins. They are, in effect, the root of all of the other sins.
Can the same be said of PPC? There are many, many mistakes that can be made, but can they be tracked back to seven root causes? And are these causes similar to the seven cardinal sins?
It’s not quite as ridiculous as it sounds…
Many advertisers are increasingly making room in their budgets for Facebook ads, but over the years, there's been a lot of talk about the general ineffectiveness of them compared to say, Google AdWords.
One of the obvious challenges with Facebook ads is that it is a social network. Unlike search, which lends itself to ads targeted to a particular search query, the site is generally being used as a tool of leisure.
That makes creating ads that stand out difficult.