Posts tagged with Ctr

Boost your quality score with these simple tips

There are many elements of an effective paid search campaign. While much of the discussion often centers on bidding, there is an equally important component: quality score.

Quality score was introduced by search engines looking to receive maximum yield from advertising. By understanding the search engines’ approach, search marketers can take steps to improve their ROI, independent of their bidding strategy.


Should I buy PPC ads if I rank organically?

Picture this, you've optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimisation (SEO) has really paid off.

So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted the site's natural optimisation, didn’t you?


How to pack a punch: PPC copywriting tips and pitfalls

Unarguably, paid search is still one of the most effective methods for online marketers seeking to drive great results. Despite the buzz currently surrounding flashy new ideas such as social media, pay-per-click continues to remain a solid foundation for any serious advertising campaign, especially given its flexibility of set-up speed, measurement, tracking, optimisation and responsiveness.