Posts tagged with 'cults. '
There are some words in the English language that have huge fluctuations in positive and negative connotations depending on the context in which they're given. For instance, calling someone 'mental' can have a huge number of meanings and implications.
'Cult' is another of those paradoxical terms. To some it sparks visions of watching DVDs of Monk or Twin Peaks, to others it suggests communes, chanting and tall stories of aliens and an afterlife paradise.
But ultimately, building a cult following for your online content is something the majority of businesses are after, whether they explicitly state it in their mission statement or not. "Creating a pattern of ritual behaviour in connection with specific objects", that's what we're all really doing isn't it?