Posts tagged with Cultural Differences

How to prepare for doing business in Japan: APAC Insights

Japan is the third biggest economy in the world, and yet it often gets overshadowed by its much larger neighbour across the East China Sea.

China represents such a huge growth opportunity for Western brands that it tends to dominate the conversation among digital marketers and ecommerce professionals.

At Econsultancy we’re certainly guilty of overlooking Japan when writing about Asia-Pacific.