Posts tagged with Curation

thief

Five simple ideas for free content curation on Twitter

Please ignore the header image. Curation is not thieving.

There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter.

The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any of their competitors, to keep track of brand mentions, relevant hashtags and to schedule tweets effectively.

Alongside tools, content creation and curation is important. If you’re not doing this, what will you tweet about.

Again, a lot of companies don’t have the resources for copious content creation. That’s where curation comes in.

I’m by no means a social media guru (a relief?) but I think these ideas for what to whack in a tweet, when you’re busy but desire engagement, can be heeded by many. They are all free, so you’ve no excuses.

Our head of social Matt Owen wrote a comprehensive post on why engagement outside of your website is hard to measure but is worthwhile

I’ve only given you five simple ideas. The idea is that these will get you thinking about what else you can curate. As always, let me know your thoughts. Oh, and give us a tweet.

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Is your digital marketing 'lost in translation'?

The ultimate differentiator for businesses isn't product or brand. It's the one thing that can't be copied or stolen: relationships with customers.

Retail has long known that. Astute retailers covet their relationships through personalization and targeting and approachable, consistent, authentic salespeople.

That's because, as people, we know how to form relationships really well in the physical world. We can see each other's face, we can hear voice rising and falling, we can see body language. Only we aren't doing that in the digital world.

Rather, marketers are simply using digital as another distribution channel when what people really want (it's a basic human need) is what they get in the physical world from businesses: a relationship.

Therefore digital marketing, by focusing on distribution of messaging rather than forming relationships, is lost in translation.

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Rockpack

Start me up! A profile of Rockpack, for social video curation

4G capabilities, Vine, Facebook’s video for Instagram; they've all put online video sharing firmly on the consumer agenda.

Launched in June 2013, Rockpack is an intuitive video curation platform for iOS. With partnerships ranging from Topshop to Jamie Oliver, thousands of channels, and an advisory board consisting of heavyweights such as Stephen Fry, Jamie Byng (Canongate Books) and Sean Knapp (Ooyala), Rockpack is a company to watch. 

The globally-available Rockpack platform makes it easy for people to create personalized video channels to share content, as well as to subscribe to video content from friends, influencers and celebrities.

Compatible with Facebook and Twitter, Rockpack offers premium content from vloggers and a growing number of brand partners. The company believes users will share their favorite videos through their own networks, helping to drive the discovery of relevant content through peer-to-peer curation.

Rockpack aims to change the way people discover and share videos, just as Pinterest changed image discovery and sharing. Much like consumers curate photos on Instagram and Pinterest, Rockpack will allow people to browse videos, create personalized channels by category and subscribe to channels created by friends or influencers.

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Content marketing best practice in South-East Asia


South-East Asia is alive with opportunity.

Phenomenal economic growth coupled with a rapid spread of access to the internet and proliferation of mobile devices means that it's a region hungry for content.

But despite massive growth and enthusiasm for social media and content, surprisingly few organisations are grasping the opportunity to engage with the incredible number of predominantly young, tuned-in people across the region.

For this reason, Econsultancy’s new best practice guide on content marketing in South-East Asia highlights not only the opportunities for organisations, but also best practice they should follow to maximise their chances of success in this area.

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Content and curation are changing integrated digital marketing

This is a quick post with some key takeaways from one of Econsultancy’s smaller conferences, Digital Shorts.

The theme of the day was content marketing, a hot topic and a phrase that ‘isn’t as well defined in the U.K. as it is in the U.S.’ according to Econsultancy guest blogger Kevin Gibbons, UK MD of BlueGlass.

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Techmeme: this is what happens when aggregators aggregate aggregators

For many in the tech community, Techmeme is one of the top places to turn when you want to discover the latest news. Launched in 2005, Techmeme was automated, but since 2008, it has employed human editors to curate the best tech news on the web.

The idea: human involvement is necessary to filter the wheat from the chaff. Which seems like a good idea given just how much chaff there is on the web.

But is it working for Techmeme?

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How to use content curation to add value to your own website

If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.

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LinkedIn tries to curate the news

Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.

Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.

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The BBC's misguided approach to social media

News organizations are getting hip to social media. For many of them, figuring out how to use social media hasn't been easy, but a growing number of them have seen the light and realize that social media platforms can serve as valuable tools for journalism.

But should news organizations require that their journalists use, say, Twitter and Facebook? The director of BBC Global News, Peter Horrocks, apparently thinks so.

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