Posts tagged with Curisma

Retailers must switch on to the discovery channel

It’s an empowering time for online retailers. Thanks to sites like Pinterest and Curisma, retailers know more about what their consumers are demanding than ever before. 

Two thousand years ago, Romans would make a shopping list by scratching the name of items they needed into a thin layer of wax on a wooden tablet.

Today, it’s a new generation of tablets that are playing an increasingly vital role in the retail journey, reviving a retail pattern that has long dominated the offline shopping experience: discovery shopping! 

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