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Posts tagged with Customer Behaviour

How retailers use digital technology to enhance the customer experience

It is a truly exciting time for retailers as they seek to capitalise on the massive changes in consumer behaviour driven by digital technology and mobile devices.  

Consumers are demanding more flexibility, an improved experience, better service and more channels to engage with more frequently.

All of this while demanding everything quicker and cheaper at the same time.

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New Year marketing resolutions you shouldn't break in 2014

It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.

Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.

In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.


Data strategies: brands need to focus on customer behaviour

Brands are collecting lots of information about their customers, yet many brands are still sending out generic marketing, which fails to make use of this data. 

When devising data strategies, we need to think about what’s important and what will really make a difference, and to use only the data we need...