Posts tagged with Customer Data Platform

surveilling the customer

Why customer data platforms may have a more limited future post-GDPR & Cambridge Analytica

Customer data platforms (CDPs) have had a meteoric rise in the technology hype cycle.

Promising a 360-degree view of the customer across all touchpoints, CDPs promised enterprises a place where all information about customers and their interaction with brands would be kept in individual profiles, rather than all the silos that exist today. CDPs have suggested that data management platforms (DMPs) will soon be encompassed by the CDP, whereby paid media data and owned media data will be completely connected. 

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What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

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A day in the life of... Pre-Sales Technical Manager at RedEye

Steve McGrath is Presales Technical Manager at RedEye, a martech company that provides customer data platforms, marketing automation and conversion rate optimisation to global ecommerce brands.

What does a typical day look like for Steve?

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Three keys to digital advertising success in 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

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