Posts tagged with Customer Experience Design

How hearing 'Hoofbeats' can help with customer experience design

When you hear hoofbeats, the old medical saying suggests you think 'horses not zebras'.    

Medically, this means doctors analyse symptoms and first check for common ailments not rare conditions. However, their approach shifts based on the context of the patient and is why they undertake a fact-finding mission to learn more. 

A patient suffering flu symptoms who has returned from Africa will be treated differently from someone who remained local and is suffering flu symptoms during winter.   

So how does this relate to customer experience design?

1 comment