Posts tagged with Customer Feedback


Start Me Up! GetSmily: measuring your website's emotional impact

Emotion is increasingly referenced in web design, highlighting how sophisticated websites have become.

The goal is too understand what triggers certain positive emotions online and to use this to your advantage. GetSmily is a tool designed to help with this process. It's simple and clean, as are David Hachez's (CEO) answers to our regular 'Start Me Up' questions.

Read on to get an idea of what the product does, what are the team's goals and how the project has developed thus far.


10 ways to encourage customer reviews online

Customer reviews are a hugely important in ecommerce for improving your conversion rate, and can lead to an uplift of 18% in sales.

Research has shown that 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has user reviews.

Annoyingly though, customers generally can’t be bothered to leave their feedback. As such you need to find ways of encouraging your customers to leave their feedback without coming across as desperate.

It’s a topic we’ve previously touched on in posts looking at how to organise ecommerce product reviews and how to optimise reviews for higher conversion rates.

And here are 10 tips to help you drive up the number of reviews on your site...

Voice of customer survey sentiment chart

Best practices for e-commerce consumer surveys: part two

E-commerce voice of customer surveys are a great way of learning what your customers want and what's making it hard for them to buy from you.

There's a wealth of optimisation advice and market intelligence to be had, if you just give customers a chance to tell you what they think.

This post gives you a quick overview of how to get started with surveys. It covers the kind of systems you can use and explains some of the valuable details which will give you extra site optimisation information.

I'll also suggest how you can work with the information in a way which will give you maximum benefit.

Customer survey comments wordcloud

Best practices for e-commerce consumer surveys: part one

If you want to know how to make your e-commerce website better, ask the people who use it.

Surveys are one of the quickest ways of finding out what matters to your customers, what's missing or broken and what's getting in the way of conversions. They're also a great source of market intelligence.

Add a survey to your site, treat the comments from your customers as if they contained nuggets of gold, and you'll find learn things about your business and your market which no 'best practice' guide could tell you. 


Collecting multichannel customer feedback

It's increasingly common for businesses to seek out feedback from consumers and their customers, both directly and indirectly. From email surveys to customer reviews to brand monitoring solutions, companies have no shortage of tools to try to find out what customers think of them.

The biggest challenge is collecting the data and analyzing it to gain actionable insights.