Posts tagged with Customer Insight

Five things you can learn about customers just by asking

Over the course of a typical year, I attend a number of retail and digital marketing conferences.

Without fail, everybody attending learns a huge amount. But almost everybody I speak to also comments that in heading back to the office they have a whole load more stuff they need to think about.

The ‘to do’ list keeps growing and growing.

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glue bottle

Is the RFP broken? Part two

The question of whether the ecommerce RFP is fit for purpose raised its head again recently.

I’ve received a few since the last post and have come to the conclusion that they have all entirely missed a rather large point, to paraphrase the intro from my first post.

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Are financial service online communities effective?

Rob Cottingham comic stripOnline communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky! 

Historically, social media was seen as an anathema to businesses like banks.

Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction. 

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