Posts tagged with Customer Loyalty Schemes

Loyalty schemes don't create loyal consumers, says Ipsos MORI

Customer loyalty schemes are not necessarily driving brand loyalty, according to a new report.

Research conducted by The Logic Group and Ipsos MORI found that 68% of consumers are members of supermarket loyalty schemes, but only 47% of those feel loyal to their supermarket.

Overall 77% of the 2,000 British consumers surveyed are members of one or more loyalty schemes, and 69% are satisfied with their schemes.

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