Posts tagged with Customer Match

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How to win back customers online: 101

How can you win customers back online? 

Here's an intro looking at some of the tools you can use, as well as some advice on knowing which customers to target.

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Google Customer Match: what does it mean for marketers?

Customer Match is Google's equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube.

You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers?

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Google Customer Match shows supremacy of first-party data

As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail.

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