Posts tagged with Customer Research

An introduction to customer research (a 3,000-word guide)

Whether you work in marketing, sales, product or even finance, getting out to speak with your customers is invaluable.

Regardless of if you work in a multinational FMCG company, the financial sector, a not-for-profit or a start-up, the customer is the most important stakeholder in every decision your business makes, so talking to a few of them seems like a pretty smart idea.

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benefits of qualitative research in UX - workshop at UX London

The top three benefits of qualitative research in UX

Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.

The time and cost of qualitative research is often very small in the 'grand scheme' of product development.

Yet it is able to answer the 'how' and 'why' of which products should be created as opposed to just 'how much' attained from quantitative data, therefore yielding highly creative outcomes. 

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3d model holding a question mark symbol

67 questions usability testing can answer

From experience, usability testing is THE most enlightening and powerful activity that brands can carry out to answer an extensive range of questions which can be crucial to how their website performs.

As well as providing genuine evidence of what people are doing on websites, usability testing provides compelling insights as to WHY people are doing what they are doing. OK, stay with me on this, I know I’m not enlightening anyone so far with this statement…

The problem (or opportunity) is the term usability testing, or user testing, whichever you prefer to use. Testing is much more than just testing the ‘usability’ of a website, much more than just testing how affective a website is in achieving its goals.

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