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Posts tagged with Customer Voice

How do consumers feel about brands on Twitter?

Many companies are under the impression that opinion about brands on Twitter is mostly negative, but a new survey conducted by Econsultancy (and supported by Toluna) shows evidence to the contrary.

The Twitter for Business Guide, published earlier this week, includes findings from consumer research, which indicates that a higher proportion of consumers have conveyed positive, rather than negative feedback on the social platform. 

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