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Posts tagged with Customers

The problem with unlimited

In the physical world, practically nothing is unlimited. From food to energy to freshwater, there's a limit to just about everything.

But in the world of technology, where the cost of a megabyte of storage or a minute of computer processing has effectively dropped off a cliff, things are different.

1 comment

How to turn consumer inaction into action: five tips

Making decisions is tough. Consumers today have more choice than ever, and in many markets, competition is fierce. For many individuals, pulling the trigger and making a big decision is all but impossible.

Needless to say, consumer inaction is a problem for businesses. If you can't convince potential customers to make the decisions that lead to them becoming customers, you don't have a viable business.

5 comments

Five simple steps for rebuilding trust

You've worked hard building a strong relationship between your business and its customers. They trust that your products and services meet their needs, and more importantly, they trust the people who work for your business.

But what happens when you make a mistake, and that relationship based on trust is put in jeopardy?

Unfortunately, it happens, and it happens quite frequently. Many companies, some with previously stellar reputations, have lost the trust of their customers in the blink of an eye.

3 comments

Is it ever okay to admit your product sucks?

Domino's Pizza has a confession to make: the pizza it has been selling for decades sucks. If you ever thought that the crust tasted like cardboard, or that the sauce tasted like ketchup, Domino's isn't going to argue with you. It knows.

The pizza chain, which got a crash course in social media disaster management last year, has me thinking: is it ever a good idea to admit that you product sucks?

13 comments