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Posts tagged with Customisation

The complete guide to setting up and running a WordPress site

Earlier this year I embarked on a series of in-depth articles detailing how you can set up your own WordPress blog, using my own relevant experience and expertise. 

This turned into a three-month long 10-part epic with various digressions into other semi-related blogging matters. Imagine Lord of the Rings but slightly less wordy and definitely less ork-filled.

This compendium is as an attempt to condense my own sprawling epic into one handy guide.

Here you will learn: the differences between WordPress.org and WordPress.com, how to set up your blog, advice for writing your first post, using the dashboard and content management system (CMS), essential widgets, themes, plugins and customisation tips, advice for SEO best practice, how to move your blog to a self-hosted WordPress.com site and lots more. 

This guide should be used for a general overview, however links to all the original articles will be included with each relevant chapter, as they will be necessary to read for more in-depth detail.

Are you ready? Let’s begin…

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The rise of context for customising digital experiences

It's becoming harder and harder to persuade customers to give us their personal data. Are they more worried about privacy and security post-Snowden?

Are they wary that we marketers will relentlessly spam them once we have their details? Do they find it too difficult to do the data entry on the mobile devices they are increasingly using?

According to recent TRUSTe research 60% of people say they are more concerned about security now than they were a year ago.

It turns out that businesses sharing personal information with other companies (60%) and tracking online behaviour to show targeted ads and content (54%) were the two largest causes of increased online privacy concerns.

And yet there is also plenty of research to show that consumers appreciate personalisation and customisation. According to Adobe’s 'State of Online Advertising' last year, 88% of those surveyed in the EU were neutral or positive about customisation; this figure rose to 94% for the US.

So we face a tough challenge as marketers, as customers seemingly want the benefits of customisation but without giving up any personal data...

2 comments