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In this final US-focused digital marketing stats round-up before we all head home for the holiday, we’ll be covering the travel industry, a few more Cyber Weekend insights (sorry), Star Wars and much more.
Let’s take a look at some of the most interested US digital marketing stats we’ve seen in the past couple of weeks.
The great Charles Dickens once said, “I will honour the Econsultancy weekly digital marketing stats round-up in my heart, and try to keep it all the year.”
In all fairness, he may or may not have been talking about Christmas. But I’m no historian, just a bringer of brilliant stats.
With the dust settled on another record-breaking trading period, what does the underlying data tell us?
This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That's a 46% hike in sales revenue for 2015.
Here are six underlying trends.
As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.
For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email.
By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic.
Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.
According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.
That's a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.
Is it really December already?
This is about the time you’re supposed to start getting excited about Christmas, unless of course you work in retail or ecommerce, in which case you’re probably a shivering wreck by now.
Thankfully we do get excited about the holiday shopping season here at Econsultancy, and we’ve put together some great stats for you to prove it.
Retailers and consumers may be gearing up for two of the most important shopping days in the holiday shopping season, but this year, Black Friday and Cyber Monday are more ceremonial than ever.
The Econsultancy blog team just had a two-day stint in the press office at the Festival of Marketing in scenes reminiscent of Fear and Loathing in Las Vegas, except with more sleep and marginally less insanity.
The result? Some fantastic additions to our weekly digital marketing stats roundup for anyone who didn’t make it to the event.
Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.
Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.
It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.
It’s Black Friday, and you’re quietly confident. You’ve planned your marketing campaign in meticulous detail.
You’re expecting a lot of extra website traffic, but you’ve taken steps to make sure you can deal with it.