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Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season.
For many retailers, Black Friday is a crucial shopping day that can make or break a year, so it's inconceivable that a major retailer would choose to sit it out.
But one large American retailer has decided to do just that.
It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.
Retailers are already thinking about how they can captivate consumers and drive revenue this year.
With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now.
The festive season is perhaps the most challenging and rewarding time in multichannel commerce.
Last month, the internet was awash once more with statistics and trends that dig right down into understanding how consumers are shopping at Christmas, and how merchants are striving for their engagement and cash.
As always, our Internet Statistics Compendium collects the best digital stats from around the globe and across the online and mobile landscape.
Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points might be valuable to marketers and digital types going on into 2015.
Black Friday finally took hold in the UK this year thanks largely to a huge marketing push by retailers.
Econsultancy has previously rounded up a number of stats from the Black Friday/Cyber Monday weekend, and here's some new data from Affiliate Window.
I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.
We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it's hard to avoid getting swept up in the hoopla.
It seems that, as well as falling for Black Friday, the UK's ecommerce sites staged some big Cyber Monday promotions.
Most sites have sales on today, so how are they dealing with sales? Are they providing a good user experience?
It’s nearly Black Friday, and you know what that means... it’s time to start queuing outside Asda at 3am to get a bit of money off a pair of headphones.
Or not, depending on whether you think UK shoppers should really care about a sales event that coincides with an American public holiday that means nothing on these shores.
Either way you can’t deny that interest in Black Friday is slowly growing in the UK, mainly because retailers are keen to come up with a new reason for us to go and buy a load of electrical goods.
Over the last decade, the weekend between Black Friday and Cyber Monday has become known as the major sales high for retailers in the run-up to Christmas.
Once again, here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday.
For more digital marketing stats, check out our Internet Statistics Compendium.
There’s no arguing that Cyber Monday is now integral to the domestic shopping calendar. The 2013 renewal of the ecommerce bonanza was in retail terms a success, especially if you happen to own a fashion website.
That’s because fashion websites saw a 25% year-on-year increase in visits on what is now known as Cyber Monday, an uplift that appears to have been driven by the growth of mobile and tablet shopping.