Posts tagged with Damage Control

Social media: where PR becomes 'customer care'

AT&T has a lucrative exclusive for the iPhone in the United States. But that has proven to be a double-edged sword. While the iPhone has helped AT&T acquire lots and lots of customers, it has also strained the company's network. Regardless of whether or not that's entirely AT&T's fault, network issues have led to a significant number of unhappy customers.

Improving its image is a top priority for the company. But how should it go about that?