Posts tagged with Dan Zarella

Tweet. tweettweet. ReTweeting by the numbers

retweetSocial and viral media expert Dan Zarella has posted the results of a fascinating study: the numbers and semantics behind getting Twitter followers to ReTweet tweets, thereby amplifying and expanding upon messaging by using Twitter's built-in viral aspects.

Few marketers will be surprised by the fact that a simple call-to-action matters. A lot. Simply adding the phrase "please retweet" just plain works much of the time.

Zarella's semantic analysis of what gets ReTweeted reveals the following:

  • Timely content is often ReTweeted
  • Freebies are popular
  • Tweeting about Twitter is effective
  • So are lists
  • People like to ReTweet blog posts (he doesn't specify if this refers the original tweeter's own blog, but irregardless - Twitter users are also highly active in the blogosphere.)

Oh, and don't forget to mind your manners. Requesting a Retweent politely and remembering to say "please" ups the ReTweeting odds by nearly a 6X factor.

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