Posts tagged with Danny Sullivan

ICOA / Google Scandal: PRWeb’s fault, or an online culture obsessed with the ‘Big Four’?

The genie is now out of the bottle on a mass scale around something that most content marketers have known for several years running: to be noticed in today’s online news world, you must stand on the back of giants: Amazon, Apple, Facebook and Twitter.

UPDATE: Note that Techcrunch, The Next Web, Silicon Alley Insider, GigaOm, AllthingsD and The Associated Press ALL posted based off the fraudulent press release, not just Techcrunch

In case you’ve missed the news, the search, public relations and online journalism industries are all in an uproar over a fake press release that was written and distributed over PRWeb in order to generate a stock boost for the offending company.

At the center of the scandal, ICOA Wireless, a U.S. provider of wired and wireless broadband internet networks, who yesterday distributed a release claiming that the company had been acquired by Google for $400m.

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PageRank sculpting: Google's Matt Cutts tells all

Earlier this month, I wrote about reports that Google's Matt Cutts had essentially told an audience at the SMX Advanced conference that PageRank sculpting was a worthless exercise.

In a new post on his blog, Cutts provides some much-needed clarification.

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Digg tries to dig itself out of a hole

When Digg launched the DiggBar early this month, it wasn't immediately clear how people would respond.

It didn't take long, however, to find out what website owners thought about it as the DiggBar was met with immediate criticism, resistance and anger. From arguments that Digg was essentially stealing content to concerns about the impact of the DiggBar on SEO, many were voting to 'bury' the DiggBar.

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Google does no evil, except when there's lots of money involved

One of Google's biggest goals seems to have little to do with dollars and cents. It's a simple one: 'do no evil' and it has been widely promoted for the simple fact that few billion-dollar corporations set such a goal.

Obviously, aiming to do no evil and actually doing no evil are two different things and Google has been criticized over a number of issues.

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