Posts tagged with Data & Analytics

GDPR and Consent

Cutting out the crap: The truth about the GDPR & consent

When it comes to the GDPR, there is a lot of confusion out there at the moment regarding consent or legitimate interest.

This blog post cuts out the crap and gives you the facts.

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Social CRM

Social CRM: realising the full value of social media

Gone are the days when social media was seen as the magic bullet, the free media for broadcast marketing.

Now firmly embedded in major organisations worldwide as a means for building an online fan base, our understanding and use of social media is evolving. 

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