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I’m not trying to teach anyone how to suck eggs here. Perish the thought.
But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’.
Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – first-party, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.
It’s no surprise that when an industry explodes, its marketing channels are inundated with new players and technologies.
This can also mean high fragmentation among systems as companies try to capitalise on every tool available to them in a rapidly expanding new ecosystem.
When it comes to mobile marketing, this phenomenon couldn’t be more true in the domain of data capture.
‘Bad data’ perhaps sounds a little melodramatic to some, an example of anthropomorphism. But the fact is that customer data is indeed about people, and if that data is incorrect, your business cannot even hope for success.
‘Data is the new oil’, as we keeping hearing, and in a phrase I am taking complete credit for here, ‘oil needs to cleaned before it becomes petrol or kerosene’. (Strictly speaking, oil is fractionally distilled, but you get the point).
New research from Experian Data Quality shows that inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue.
We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.
So chances are that one of your next purchases will be via your tablet or mobile phone.
But what does this mean for businesses operating in the mobile space?
The World Wide Web Consortium (W3C) is working to release a global data standard for the inclusion of a data layer to sit on top of your site that will help improve developers’ lives in a variety of ways.
This isn't a topic that generally gets much coverage, so what is a data layer?
Here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include email marketing, online travel agents, tag management, Google+, data collection and ecommerce site speed.
For more digital marketing statistics, check out our Internet Statistics Compendium.
Only one-fifth of businesses (20%) have a company-wide strategy that ties data collection and analysis to business objectives, according to a new report Econsultancy and Lynchpin.
The Online Measurement and Strategy Report has tracked the extent to which data and business objectives feed into one another since 2009, with the results remaining fairly consistent for the past five years.
The proportion of companies who claim to be working a strategy has remained at around 60% since 2009, which indicates that these companies aren’t having much success at achieving their objectives.
I'm not one to write incendiary headlines and I'm not exactly partial to the taste of linkbait.
But after reading a few quotes attributed to Google co-founder Larry Page, I couldn't think of another headline so at the risk of going too far, I decided to stick with "Google's Larry Page is crazy".