Posts tagged with Data Driven Transformation

Harnessing martech: Opportunities, trends, and challenges in 2018

Love it or loathe it, technology is becoming increasingly important to marketers. 

Econsultancy has journaled the adoption of marketing technology by brands for many years and our recent Digital Intelligence Briefing survey found that companies with an integrated technology stack are 50% more likely to be 'top-performing' than those with a fragmented approach.

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Join our Asia-Pacific webinar: Digital Transformation in the Retail Sector

Digital has forever changed the retail customer experience.

Heightened consumer expectations have increased the pressure for brands to adapt to remain competitive, in an already hyper-competitive environment.

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pupa

The six-point guide to data-driven transformation

Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.

Commonly known as 'digital transformation', this process could (and perhaps should) be thought of as 'data-driven transformation' considering how important data is to the whole process. 

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