{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Data Mining

Why data mining is the future of online retailing

Imagine for a minute that the year is 1849.

A new resource has been discovered in the rolling hills of California, and some say it can make you rich.

Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home?

0 comments

Aggressive data mining isn't a problem, but...

This weekend, AdAge published two articles discussing the lengths to which advertisers are collecting and using data to target consumers for ads. One article details some of the techniques, and the other discusses the potential negative implications.

In short, marketers are increasingly taking data from offline sources and finding ways to apply this data to ad targeting across channels, including the internet.

4 comments