Posts tagged with Data Mining

Why data mining is the future of online retailing

Imagine for a minute that the year is 1849.

A new resource has been discovered in the rolling hills of California, and some say it can make you rich.

Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home?

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Aggressive data mining isn't a problem, but...

This weekend, AdAge published two articles discussing the lengths to which advertisers are collecting and using data to target consumers for ads. One article details some of the techniques, and the other discusses the potential negative implications.

In short, marketers are increasingly taking data from offline sources and finding ways to apply this data to ad targeting across channels, including the internet.

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