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Posts tagged with Data Use Policy

Facebook now most popular customer acquisition tool for SMEs

More than a third of UK businesses (36%) now use Facebook to attract new customers, according to data from Basekit.

This makes it more popular as an advertising tool than local business directories such as Yellow Pages and Thomson, which are used by 27% of the 500 small businesses surveyed.

The use of online advertising is now almost as common as print advertising (20% vs. 21%), and Twitter is also quickly gaining popularity (17%).

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