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Posts tagged with Data Visualisation

which infographic is right for you?

Which infographic is right for you?

That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

The right kind of infographic should match your data to your narrative and ensure that people take away your message after reading it.

While infographics may not come in that many shapes or sizes (600 x 1,800 pixels is the norm), that doesn’t mean there’s a stock standard infographic for you.  

Use the flowchart below to help you decide which infographic is right for you...

1 comment

This week's top six infographics

Once again we round up six of the best infographics we've seen in the past week.

The topics include social media demographics, creative employment, Google+, and when to post on Facebook...

7 comments

Will mobile internet replace desktop? [infographic]

Mobile is growing, and fast. For example, use of mobile search has grown by 500% over the past two years, while average smartphone usage almost tripled in 2011. 

Many are predicting that mobile internet use will replace the desktop, and it is predicted to overtake it in 2015. 

This infographic, from 34SP.com, sums up some of these stats and more... 

3 comments

How to make an infographic online: case study

Many moons ago, in April 2012, I wrote a humorous post about how not to make an infographic, where I enthusiastically chastised a selection of misguided visualisations. 

A few people chortled and applauded at the time but many others requested a more positive follow-up post featuring helpful tips on how to actually create and promote an infographic, with personal examples.

Fair enough - and since then I've been involved in a few projects that fit the bill with the most recent example being an infographic for Snowskool,  a company that specialises in ski instructor courses. 

The infographic was created as a collaboration with the talented Snowskool team and released two weeks ago on Visual.ly, Facebook, and the Snowskool blog: Myskool.

4 comments

Why do infographics make great marketing tools? [infographic]

Here's another infographic about infographics, this time explaining why they can be such a valuable marketing tool. 

This infographic from Neomam contains some interesting stats. For example, publishers that use them grow their traffic by an average of 12% more than those who don't...

4 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

Topics include copywriting, multichannel marketing, which social sites are driving traffic to retailers, and how not to design a website... 

3 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week.

Topics include the future of email, Facebook advertising, web attribution, US e-commerce, and shopping cart abandonment.  

1 comment

Do web analytics infographics help decision making?

Econsultancy has just published the first in an intended series of reports based on dissertations submitted as part of the Econsultancy MSc in Digital Marketing Communications.

The Presentation Style of Web Analytics Data and Decision-Making is a condensed version of my full dissertation that looked at how the style in which web analytics data was reported had implications for the ability of digital marketing professionals to confidently make effective business decisions.

8 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

We have infographics on websites and privacy, worldwide usage of Google Analytics, and online marketing for small businesses. 

0 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

We have infographics on the Japanese e-commerce market, social media in China, Google+ for business and more...

0 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

Topics include cookies, Facebook and LinkedIn for B2B marketing, social sharing buttons, and mobile. 

If you can't quite read the text, click on the images to see a larger version..

1 comment

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

We have infographics on Facebook's IPO, bounce rates, keeping users engaged with your emails, tag management, and some great mobile stats.

If you can't quite read the text, click on the images to see a larger version...

3 comments