tag:econsultancy.com,2008:/blog/tags/data Posts tagged with "data" from the Econsultancy blog 2018-05-03T14:00:00+01:00 tag:econsultancy.com,2008:BlogPost/69992 2018-05-03T14:00:00+01:00 2018-05-03T14:00:00+01:00 The GDPR claims its first victims Patricio Robles <p><strong>The <a href="https://econsultancy.com/training/courses/general-data-protection-regulation-gdpr-online">GDPR</a> goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world <a href="https://econsultancy.com/blog/69966-gdpr-15-good-bad-examples-of-repermissioning-emails-campaigns/">are receiving notifications</a> of updated terms of service and privacy policies.</strong></p> <p>Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn't abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.</p><p><a href="https://econsultancy.com/blog/69992-the-gdpr-claims-its-first-victims/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69945 2018-04-16T14:59:54+01:00 2018-04-16T14:59:54+01:00 Companies around the world are worried about the GDPR: study Patricio Robles <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don't have a physical presence in the EU.</strong></p> <p>That's because the GDPR's protections apply to all individuals within the Union and non-EU companies that control or process data from individuals in EU are expected to register a representative and comply with the law. Those that don't face stiff penalties, including fines of up to €20 million or 4% of global annual turnover.</p><p><a href="https://econsultancy.com/blog/69945-companies-around-the-world-are-worried-about-the-gdpr-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69935 2018-04-10T11:00:00+01:00 2018-04-10T11:00:00+01:00 Companies should consider embracing the GDPR even where they don't have to Patricio Robles <p><strong>As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of <a href="https://www.econsultancy.com/blog/69902-facebook-is-in-real-trouble-what-it-could-mean-for-marketers">the Cambridge Analytica scandal</a>, a reeling Facebook is being urged to adopt the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> globally.</strong></p><p><a href="https://econsultancy.com/blog/69935-companies-should-consider-embracing-the-gdpr-even-where-they-don-t-have-to/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69899 2018-03-23T11:00:00+00:00 2018-03-23T11:00:00+00:00 What ‘data’ competencies does a modern marketing function need? Ashley Friedlein <p><strong>In our <a href="https://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3">Modern Marketing Model (M3)</a>, ‘Data &amp; Measurement’ is arguably the only completely new element introduced compared to previous models like the 4Ps. As it is new it is the least well understood and scoped. </strong></p><p><a href="https://econsultancy.com/blog/69899-what-data-competencies-does-a-modern-marketing-function-need/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69873 2018-03-15T15:24:00+00:00 2018-03-15T15:24:00+00:00 A brief introduction to second-party data Ben Davis <p><strong>Econsultancy has just published a handy <a href="https://econsultancy.com/reports/second-party-data/">guide to second-party data</a>, in association with Salesforce.</strong></p> <p>Here's a quick intro to the subject, along with some brief discussion of why second-party data is growing in importance.</p><p><a href="https://econsultancy.com/blog/69873-a-brief-introduction-to-second-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69704 2018-01-08T13:00:00+00:00 2018-01-08T13:00:00+00:00 Marketing in the Dark: How organisations are dealing with dark data Nikki Gilliland <p><strong>According to research, 80% of all the data a company possesses is dark data – i.e. the unstructured and unanalysed data gathered from multiple operations and channels, including the social web, customer service, raw surveys, and more.</strong></p> <p>This finding comes from Econsultancy’s <a href="https://econsultancy.com/reports/marketing-in-the-dark-dark-data/" target="_blank">Marketing in the Dark</a> report in association with IBM, which is based on an extensive survey of more than 1,000 marketers.</p><p><a href="https://econsultancy.com/blog/69704-marketing-in-the-dark-how-organisations-are-dealing-with-dark-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69633 2017-12-13T15:00:00+00:00 2017-12-13T15:00:00+00:00 The six-point guide to data-driven transformation Jeff Rajeck <p><strong>Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.</strong></p> <p>Commonly known as '<a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a>', this process could (and perhaps should) be thought of as 'data-driven transformation' considering how important data is to the whole process. </p><p><a href="https://econsultancy.com/blog/69633-the-six-point-guide-to-data-driven-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69637 2017-12-13T12:00:00+00:00 2017-12-13T12:00:00+00:00 Data & analytics trends in 2018: What do the experts predict? Ben Davis <p><strong>It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.</strong></p> <p>The catalyst for this has arguably been the <a href="https://www.marketingweek.com/2017/11/28/ben-davis-ai-hype/">'AI summer'</a>, but there's much more to consider. Let's ask the experts what 2018 will have in store...</p><p><a href="https://econsultancy.com/blog/69637-data-analytics-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69337 2017-08-15T12:11:00+01:00 2017-08-15T12:11:00+01:00 How to get the most out of audience data in programmatic Daniel Gilbert <p><strong>One of the great advantages of programmatic is access to audience data.</strong></p> <p>On top of the first-party data a business might hold, there is an enormous supply of third-party data that can be added to enhance targeting. Despite this, a CIM report this year <a href="https://www.enterprisetimes.co.uk/2017/04/24/irrelevant-marketing-hits-50-of-public/">found</a> that 50% of all marketing is deemed ‘irrelevant’ by the audience it reaches.</p><p><a href="https://econsultancy.com/blog/69337-how-to-get-the-most-out-of-audience-data-in-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69237 2017-07-14T14:46:00+01:00 2017-07-14T14:46:00+01:00 A beginner's guide to building a data science team Ben Davis <p><strong>So, you want to build a data science team? Here's some stuff to think about.</strong></p> <p>Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.</p><p><a href="https://econsultancy.com/blog/69237-a-beginner-s-guide-to-building-a-data-science-team/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69151 2017-06-06T11:15:00+01:00 2017-06-06T11:15:00+01:00 A day in the life of... senior data scientist at ASOS Ben Davis <p><strong>A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.</strong></p> <p>Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.</p><p><a href="https://econsultancy.com/blog/69151-a-day-in-the-life-of-senior-data-scientist-at-asos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68011 2016-08-18T11:39:00+01:00 2016-08-18T11:39:00+01:00 If getting data in order is the first challenge of CX, we've got a long way to go Ben Davis <p><strong>Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.</strong></p> <p>The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues (<a href="https://econsultancy.com/blog/67936-25-quotes-from-the-future-of-digital-marketing-2016/">$7.6tn vs $6.4tn</a>).</p> <p>So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?</p><p><a href="https://econsultancy.com/blog/68011-if-getting-data-in-order-is-the-first-challenge-of-cx-we-ve-got-a-long-way-to-go/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68135 2016-08-09T14:56:00+01:00 2016-08-09T14:56:00+01:00 A day in the life of... Head of EMEA Insights at LinkedIn Marketing Solutions Ben Davis <p><strong>LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.</strong></p> <p>So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.</p> <p><a href="https://econsultancy.com/blog/68135-a-day-in-the-life-of-head-of-emea-insights-at-linkedin-marketing-solutions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68122 2016-07-29T11:52:10+01:00 2016-07-29T11:52:10+01:00 Skoda uses data to power Tour de France content marketing Nikki Gilliland <p><strong>Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.</strong></p> <p>The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.</p><p><a href="https://econsultancy.com/blog/68122-skoda-uses-data-to-power-tour-de-france-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68095 2016-07-21T11:42:00+01:00 2016-07-21T11:42:00+01:00 Measurement and Analytics Report 2016: Four key challenges in dealing with data Nikki Gilliland <p><strong>When it comes to gaining customer insight, is there such a thing as <em>too</em> much information?</strong></p> <p>According to research from our latest <a href="https://econsultancy.com/reports/measurement-and-analytics-report/">Measurement and Analytics Report</a> in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.</p><p><a href="https://econsultancy.com/blog/68095-measurement-and-analytics-report-2016-four-key-challenges-in-dealing-with-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67794 2016-05-17T11:23:00+01:00 2016-05-17T11:23:00+01:00 Why use CRM data in programmatic media campaigns? Ben Davis <p><strong>How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?</strong></p> <p>Econsultancy and Sociomantic Labs have published a new report, <a href="https://econsultancy.com/reports/the-role-of-crm-in-data-driven-advertising/">The Role of CRM in Data-Driven Marketing</a>, so I thought I'd give an overview of where these disciplines meet.</p><p><a href="https://econsultancy.com/blog/67794-why-use-crm-data-in-programmatic-media-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67824 2016-05-11T10:01:59+01:00 2016-05-11T10:01:59+01:00 Three stats that throw down the gauntlet for B2B customer experience Ben Davis <p><strong>B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.</strong></p> <p><a href="https://econsultancy.com/reports/the-tension-in-b2b-customer-experience-management/">The Tension in B2B Customer Experience Management</a> includes an international survey of over 220 senior leaders at companies spanning a range of industries.</p> <p>Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.</p> <p>Yet, as the report reveals, there's still a way to go for many B2B brands.</p><p><a href="https://econsultancy.com/blog/67824-three-stats-that-throw-down-the-gauntlet-for-b2b-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67802 2016-05-04T09:57:52+01:00 2016-05-04T09:57:52+01:00 Depending on social networks for your CRM? Time for a rethink Maddie Timms <p><strong>The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users. </strong></p> <p>Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?</p> <p>Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?</p><p><a href="https://econsultancy.com/blog/67802-depending-on-social-networks-for-your-crm-time-for-a-rethink-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67741 2016-04-13T14:39:00+01:00 2016-04-13T14:39:00+01:00 20% of marketers have created an actionable 'single customer view' Ben Davis <p><strong>The single customer view (SCV) is one of marketing's hot potatoes.</strong></p> <p>Is it really feasible? Well, according to our latest <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-the-pursuit-of-data-driven-maturity/">Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity</a> (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.</p> <p>The survey has thrown up plenty of fascinating data - let's take a look at a little bit of it.</p><p><a href="https://econsultancy.com/blog/67741-20-of-marketers-have-created-an-actionable-single-customer-view/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67670 2016-03-24T13:41:49+00:00 2016-03-24T13:41:49+00:00 Two-thirds of Australian marketers say current display ads model is broken Jack Simpson <p><strong>We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.</strong></p> <p>Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent <a href="https://www.econsultancy.com/reports/people-based-advertising/">People-Based Advertising report</a> either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is. </p><p><a href="https://econsultancy.com/blog/67670-two-thirds-of-australian-marketers-say-current-display-ads-model-is-broken/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67674 2016-03-24T10:00:00+00:00 2016-03-24T10:00:00+00:00 What are first-, second- and third-party data? Jack Simpson <p><strong>I’m not trying to teach anyone how to suck eggs here. Perish the thought.</strong></p> <p>But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘<a href="https://econsultancy.com/blog/70054-the-value-future-of-second-party-data-in-the-age-of-gdpr/">second-party data</a>’. </p> <p>Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – <a href="https://econsultancy.com/blog/66621-the-most-powerful-data-is-the-data-you-already-own-new-report">first-party</a>, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.</p><p><a href="https://econsultancy.com/blog/67674-what-are-first-second-and-third-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67657 2016-03-24T00:01:00+00:00 2016-03-24T00:01:00+00:00 What challenges are Australia's marketers facing with technology and customer experience? Jeff Rajeck <p><strong>In a <a href="https://econsultancy.com/reports/the-rise-of-marketing-technologists/">recent Econsultancy report</a>, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.</strong></p> <p>How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?</p><p><a href="https://econsultancy.com/blog/67657-what-challenges-are-australia-s-marketers-facing-with-technology-and-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67650 2016-03-22T15:35:48+00:00 2016-03-22T15:35:48+00:00 Why marketers must move from data to insight to action Dr Janet Bastiman <p><strong>More data is not necessarily a good thing.</strong></p> <p>It needs to be actionable, providing marketers with insight. If it's not, then perhaps now is the time to invest in new technology.</p><p><a href="https://econsultancy.com/blog/67650-why-marketers-must-move-from-data-to-insight-to-action/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67616 2016-03-08T11:12:51+00:00 2016-03-08T11:12:51+00:00 Video ads: if you’re demanding attention you’re doing it wrong Jack Simpson <p><strong>Attention spans are evolving, and by that I mean they’re shrinking. </strong></p> <p>Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.</p> <p>15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  </p> <p>I’m not alone in this, and one of the talks at our <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. </p><p><a href="https://econsultancy.com/blog/67616-video-ads-if-you-re-demanding-attention-you-re-doing-it-wrong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67593 2016-03-01T09:49:40+00:00 2016-03-01T09:49:40+00:00 General Data Protection Regulation (GDPR): what we know & what's coming next Jack Simpson <p><strong>The General Data Protection Regulation (<a href="https://econsultancy.com/blog/67540-what-is-the-eu-general-data-protection-regulation-gdpr-why-should-you-care">GDPR</a>) – an EU-wide overhaul of consumer data laws aimed at strengthening the protection of people’s data privacy – was announced at the tail end of 2015. </strong> </p> <p>The new laws won’t be finalised until later this year, and won’t take effect for another two years after that.</p> <p>But in a talk I attended at Data Protection 2016 on Friday, two leading government figures did their best to tell the audience what to expect and explain why the reform is happening. </p><p><a href="https://econsultancy.com/blog/67593-general-data-protection-regulation-gdpr-what-we-know-what-s-coming-next/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67588 2016-02-29T11:33:20+00:00 2016-02-29T11:33:20+00:00 The five-point plan for data privacy & business Jack Simpson <p><strong>On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.  </strong> </p> <p>The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.</p> <p>I’m going to cover them in detail in this post.  </p><p><a href="https://econsultancy.com/blog/67588-the-five-point-plan-for-data-privacy-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67580 2016-02-26T14:58:00+00:00 2016-02-26T14:58:00+00:00 Creativity in programmatic "should not be an afterthought" Jack Simpson <p><strong>Programmatic advertising goes far beyond data and automation.</strong></p> <p>Our <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event is coming up on 2 March and we caught up with two of the speakers at the event, O2’s Head of Digital Excellence, Nick Adams, and TUI’s Head of Media, Sammy Austin. </p> <p>Between them they discussed some of the biggest emerging trends and challenges in programmatic, and offered their opinions and advice on where creativity fits within this channel.</p><p><a href="https://econsultancy.com/blog/67580-creativity-in-programmatic-should-not-be-an-afterthought/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67501 2016-02-09T11:29:00+00:00 2016-02-09T11:29:00+00:00 14 reasons you really shouldn't ignore DuckDuckGo Jack Simpson <p><strong>Another <a href="https://econsultancy.com/blog/67483-what-is-peach-should-marketers-even-care">startup with a silly name</a>? Sounds like something I’d like to get my teeth into. </strong></p> <p>For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. </p> <p>So why should you care? </p><p><a href="https://econsultancy.com/blog/67501-14-reasons-you-really-shouldn-t-ignore-duckduckgo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67465 2016-02-01T14:51:00+00:00 2016-02-01T14:51:00+00:00 Data visualization: 14 jaw-dropping examples Jack Simpson <p><strong>Sounds like a <a href="https://econsultancy.com/blog/66631-20-banned-words-from-the-econsultancy-blog-and-their-alternatives">buzzword</a>, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. </strong></p> <p>
The hope is that presenting <a href="https://econsultancy.com/reports/value-exchange-from-data">data</a> in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  </p> <p>With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. </p><p><a href="https://econsultancy.com/blog/67465-data-visualization-14-jaw-dropping-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67441 2016-01-26T09:55:51+00:00 2016-01-26T09:55:51+00:00 Start Me Up! People.io allows people to monetize their personal data Ben Davis <p><strong>Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.</strong></p> <p>It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.</p> <p>We caught up with the team...</p><p><a href="https://econsultancy.com/blog/67441-start-me-up-people-io-allows-people-to-monetize-their-personal-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67353 2015-12-18T14:05:25+00:00 2015-12-18T14:05:25+00:00 Consumers becoming more relaxed about their data: report Jack Simpson <p><strong>Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. </strong></p> <p>This is according to our new report, <a href="https://econsultancy.com/reports/value-exchange-from-data/">Value Exchange from Data Exchange</a>, produced in partnership with Acxiom. </p><p><a href="https://econsultancy.com/blog/67353-consumers-becoming-more-relaxed-about-their-data-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67332 2015-12-17T12:15:00+00:00 2015-12-17T12:15:00+00:00 11 quotes from brands on multichannel data capture Ben Davis <p><strong>'Omnichannel customer experience' and 'single customer view'; two terms that cause many a marketers' eyes to roll.</strong></p> <p>There's no doubt that these two concepts have been realised by a select few, bleeding edge brands, but they can be trotted out as best practice without much pragmatism.</p> <p>Econsultancy's <a href="https://econsultancy.com/reports/multichannel-customer-intelligence">Multichannel Customer Intelligence report</a> in partnership with Station10 looks at how brands have tackled the issue of integrating data into their organisations across multiple channels.</p> <p>I thought I'd treat you to some choice quotes.</p><p><a href="https://econsultancy.com/blog/67332-11-quotes-from-brands-on-multichannel-data-capture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67296 2015-12-08T15:07:10+00:00 2015-12-08T15:07:10+00:00 How to create a clear data strategy for your business Mark Patron <p><strong>Most organisations have well-defined business and IT strategies. With data becoming key to business success, a coherent data strategy is now also important.</strong></p> <p>At the <a href="http://www.festivalofmarketing.com/">Festival of Marketing</a> the Econsultancy <a href="https://econsultancy.com/training/digital-transformation/">Digital Transformation</a> team met with a number of marketers, and it became clear that many businesses are struggling to develop a coherent data strategy.</p><p><a href="https://econsultancy.com/blog/67296-how-to-create-a-clear-data-strategy-for-your-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67274 2015-12-02T10:32:17+00:00 2015-12-02T10:32:17+00:00 10 things we learnt at the Festival of Marketing 2015 Jack Simpson <p><strong>It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days. </strong></p> <p>With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event. </p><p><a href="https://econsultancy.com/blog/67274-10-things-we-learnt-at-the-festival-of-marketing-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67203 2015-11-16T11:57:07+00:00 2015-11-16T11:57:07+00:00 Data analysts vs. data scientists: What’s the difference? Jack Simpson <p><strong>To develop an effective </strong><strong><a href="https://econsultancy.com/blog/67182-15-quotes-on-how-brands-are-adapting-to-multichannel-customers">multichannel marketing</a></strong><strong> strategy, brands have to recruit people who can do magical things with data</strong><strong>.</strong>  </p> <p>But is it data analysts they want, or data scientists? And how many really know the difference? </p><p><a href="https://econsultancy.com/blog/67203-data-analysts-vs-data-scientists-what-s-the-difference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67180 2015-11-12T09:46:00+00:00 2015-11-12T09:46:00+00:00 How the RFU manages CRM & personalised messaging Ben Davis <p><strong>Creating personalised messages for rugby fans is difficult.</strong></p> <p>Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches, players and touchline fans.</p> <p>So, how has the RFU created its <a href="https://econsultancy.com/blog/64545-what-is-crm-and-why-do-you-need-it/">CRM strategy</a> and how did the 2015 World Cup affect engagement?</p><p><a href="https://econsultancy.com/blog/67180-how-the-rfu-manages-crm-personalised-messaging/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67187 2015-11-11T14:31:00+00:00 2015-11-11T14:31:00+00:00 Four ways social data can be an extremely powerful ally Jack Simpson <p><strong>“Change is around us.”</strong></p> <p>These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the <a href="http://www.festivalofmarketing.com/">Festival of Marketing</a> today. </p><p><a href="https://econsultancy.com/blog/67187-four-ways-social-data-can-be-an-extremely-powerful-ally/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67185 2015-11-11T14:15:29+00:00 2015-11-11T14:15:29+00:00 Five external factors that can impact your email campaigns Jack Simpson <p><strong>The <a href="http://www.festivalofmarketing.com/welcome">Festival of Marketing</a> has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar. </strong></p> <p>But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on <a href="https://econsultancy.com/blog/66737-49-email-marketing-tips-for-beginners">email marketing</a> campaigns. </p><p><a href="https://econsultancy.com/blog/67185-five-external-factors-that-can-impact-your-email-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67170 2015-11-10T13:50:23+00:00 2015-11-10T13:50:23+00:00 How brands can become more customer-centric, and why it matters Jack Simpson <p><strong>We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, <a href="http://www.festivalofmarketing.com/news/how-customer-centric-will-your-brand-be-in-2016">Suki Thompson</a>, CEO and Co-Founder of marketing consultancy The Oystercatchers.</strong></p> <p>Suki and I discussed the idea of <a href="https://econsultancy.com/blog/67088-how-standard-life-transformed-into-a-customer-centric-finance-brand/">customer-centricity</a>: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best. </p><p><a href="https://econsultancy.com/blog/67170-how-brands-can-become-more-customer-centric-and-why-it-matters/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67151 2015-11-05T11:09:05+00:00 2015-11-05T11:09:05+00:00 Why has Amazon opened a physical bookshop? Jack Simpson <p><strong>Amazon has just opened its first physical bookshop, aptly named Amazon Books.</strong></p> <p>Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website. </p><p><a href="https://econsultancy.com/blog/67151-why-has-amazon-opened-a-physical-bookshop/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67141 2015-11-04T17:21:36+00:00 2015-11-04T17:21:36+00:00 Three key takeaways from our Multichannel Customer Intelligence report Jack Simpson <p><strong>The humble website is still the most popular channel for collecting customer data, although data from mobile channels is seen as the most critical for achieving overall marketing success. </strong></p> <p>This is according to our new report, <a href="https://econsultancy.com/reports/multichannel-customer-intelligence/">Multichannel Customer Intelligence</a>, in association with Station10, which explores how brands integrate data into their organisations and manage that data across multiple channels. </p><p><a href="https://econsultancy.com/blog/67141-three-key-takeaways-from-our-multichannel-customer-intelligence-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67125 2015-10-30T10:00:00+00:00 2015-10-30T10:00:00+00:00 The 13 best non-halloween-related digital marketing stats we've seen this week Jack Simpson <p><strong>In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying </strong><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">digital marketing stats</a></strong><strong> in this week’s round-up.</strong></p> <p>I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.</p><p><a href="https://econsultancy.com/blog/67125-the-13-best-non-halloween-related-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67086 2015-10-27T15:19:00+00:00 2015-10-27T15:19:00+00:00 Three ways first-party data could help increase online advertiser value Jack Simpson <p><strong>First-party data could prove to be the future of online display advertising, according to our new report <a href="https://econsultancy.com/reports/digital-publishing-increasing-advertiser-value-through-data-and-identity">Digital Publishing: Increasing Advertiser Value Through Data and Identity</a>.</strong></p> <p>Published in partnership with Signal, the report reveals the opportunities for publishers in the <a href="https://econsultancy.com/blog/67028-40-of-publishers-describe-their-digital-ad-revenue-as-shrinking-or-static/">troubled digital advertising world</a>.</p><p><a href="https://econsultancy.com/blog/67086-three-ways-first-party-data-could-help-increase-online-advertiser-value/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67106 2015-10-26T14:29:48+00:00 2015-10-26T14:29:48+00:00 New Twitter polls & the opportunities for marketers Jack Simpson <p><strong>Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage. </strong></p> <p>But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick. </p><p><a href="https://econsultancy.com/blog/67106-new-twitter-polls-the-opportunities-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67077 2015-10-21T11:04:00+01:00 2015-10-21T11:04:00+01:00 What's so challenging about improving the customer experience? Ben Davis <p><strong>Customer experience is a popular topic in digital because it's a term that distills down every marketing channel and customer interaction into one simple concept.</strong></p> <p>That's the beauty of a great customer experience; creating simple solutions for complex problems. (For more of that, <a href="http://ecly.co/1EmHi7L">join me at #FoM15</a>).</p> <p>The challenges companies face in creating credible and competitive customer experiences is the topic of the latest Econsultancy <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-the-cx-challenge/">Quarterly Digital Intelligence Briefing</a> in association with <a href="http://www.adobe.com/solutions/digital-marketing.html">Adobe</a>.</p><p><a href="https://econsultancy.com/blog/67077-what-s-so-challenging-about-improving-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67064 2015-10-16T13:51:00+01:00 2015-10-16T13:51:00+01:00 Is the healthcare industry catching up with digital innovation? Jack Simpson <p><strong>Healthcare has traditionally been seen as lagging behind other industries when it comes to digital marketing.</strong></p> <p>But now there are some exciting things happening within this sector when it comes to data, mobile, and <a href="https://econsultancy.com/blog/66700-15-examples-of-effective-content-marketing-from-healthcare-brands">consumer-focussed digital experiences</a>. </p><p><a href="https://econsultancy.com/blog/67064-is-the-healthcare-industry-catching-up-with-digital-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67011 2015-10-06T15:37:00+01:00 2015-10-06T15:37:00+01:00 How is healthcare marketing changing in the digital world? Ben Davis <p><strong>Healthcare marketing has inherent difficulties.</strong> </p> <p>In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?</p> <p>These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.</p><p><a href="https://econsultancy.com/blog/67011-how-is-healthcare-marketing-changing-in-the-digital-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66955 2015-09-23T10:40:00+01:00 2015-09-23T10:40:00+01:00 Three important digital marketing trends from Dmexco 2015 Jack Simpson <p><strong>Last week at <a href="http://dmexco.de/2015/en/Index.html">Dmexco</a> I caught up with Suresh Vittal, VP of Product Marketing and Strategy at <a href="http://www.adobe.com/marketing-cloud.html">Adobe Marketing Cloud</a>. I asked him about some of the key trends in digital marketing and where things are headed in future. </strong></p> <p>We talked about everything from the explosion of new marketing channels and touchpoints to the importance of customer experience and solving the problem of too much data. </p><p><a href="https://econsultancy.com/blog/66955-three-important-digital-marketing-trends-from-dmexco-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66893 2015-09-03T16:47:00+01:00 2015-09-03T16:47:00+01:00 Only 14% of marketers integrate campaigns across all channels Jack Simpson <p><strong>A new Econsultancy <a href="https://econsultancy.com/reports/the-multichannel-reality">report</a> in partnership with <a href="http://www.adobe.com/marketing-cloud.html">Adobe</a> found that companies are still struggling to embrace multichannel marketing.  </strong></p> <p>We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels. </p><p><a href="https://econsultancy.com/blog/66893-only-14-of-marketers-integrate-campaigns-across-all-channels/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66858 2015-08-25T15:30:00+01:00 2015-08-25T15:30:00+01:00 10 most interesting US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to our weekly round-up of some of the most exciting <a href="http://bit.ly/15jXZoK">digital marketing stats</a> the US has to offer. </strong></p> <p>This time we’re going to be covering China's booming ecommerce market, the dramatic rise in mobile spend, Apple's apparent inability to hold on to its Apple Music users and much more.</p><p><a href="https://econsultancy.com/blog/66858-10-most-interesting-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>