Posts tagged with Data

Companies aren't making the most of multichannel marketing data

In the run up to the JUMP Conference on 13 October, we decided to commission some research to get some insight into how modern marketers are embracing multichannel marketing.

The research reveals that whilst the majority are using at least three marketing channels (98%), many are not maximising the potential value of this multichannel approach with over half still storing the data gathered from each channel separately. 

0 comments

Why data is important three times over in our multichannel world: a #JUMPchallenge post

This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This was published on the gotripod blog, and looks at how data is especially valuable in a multichannel world... 

0 comments

Will Apple's stingy data sharing hurt iPad ad sales?

Can Apple have its high prices and hold on to marketing data too? The success of the iPad — and its ability to get users to pay for newspaper and magazine subscriptions — has kept publishers beholden to the terms Apple sets for iPad apps. But advertisers want more data from their digital ads than they are getting, according to AdAge.

And unlike publishers, advertisers have a little more freedom on where they spend their money.

4 comments

Half of site searches are unsuccessful: report

Users have just a 50-50 chance of finding what they want from a website's site search function, which suggests that there is much room for improvement. 

Econsultancy's Site Search Report, published in association with Funnelback, also finds that the majority (57%) of firms are planning to increase their investment in this area as they appreciate the value and benefits of effective site search. 

2 comments

Don’t believe the hype: three ways social media figures lie

lie detector iphoneAs more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,  so the default action is often to watch everything.

On the one hand, keeping track of every tweet, post and comment is good practice. However, when it comes to actually interpreting the piles of data, meaningful analysis is sometimes sorely absent.

Ideally you should be able to interpret the figures so that you can both hone your KPIs and make ongoing strategic decisions. By analysing figures in meaningful ways you’ll receive deeper, more useful insights.

Let’s consider a few ways you can sort figurative fact from fiction:

3 comments

12 kickass SEO infographics

At Econsultancy HQ, we’re loving infographics in a big way. After all, what’s not to like? They’re great visual breakdowns of complex information,  far better than standard data charting, and are often extremely creative in their representations.

27 comments

Foursquare looks to ink search deals, but is it smart business for the search engines?

Is Foursquare about to go 'mainstream' like Twitter before it? The Telegraph thinks so.

In terms of size, Foursquare is still just a baby. Its growth is impressive and it just surpassed 2m registered users, but in the overall scheme of things, that's still a relatively small number. But soon, Foursquare and Twitter may share a potentially important business accomplishment: deals with major search engines.

4 comments

Revised mind-blowing social media statistics revisited... and 20+ more

Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...

3 comments

15 more awesome social media infographics

About six months ago, I threw together a blog post based on a bunch of social media infographics. At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel.

I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices. Hopefully, they'll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.

19 comments

Five reasons not to like Facebook's 'Like' button

If the numbers are any indication, publishers really like Facebook's new Like button. But should they?

For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.

7 comments

Our fatal attraction to numbers: Five data-related traps (Part one)

Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.

3 comments

20+ mind-blowing social media statistics revisited

It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now

I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new.

So, I’ve collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over.

74 comments