Posts tagged with Data

Five lessons from the Gawker, McDonald's data breaches

What does online gossip rag Gawker have in common with fast food restaurant chain McDonald's? In the past several days, both have fallen victim to hackers who gained access to user databases.

The Gawker hack, in particular, has garnered a lot of attention because the hackers seem most interested in humiliating the popular blog. They have released the emails and passwords of more than 1m of Gakwer's registered users.

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Five rules for the data-driven business

What is the most valuable asset a business has? There are a number of potential answers, but for most businesses today, one of them is 'data'.

Thank technology for that. Most businesses, no matter what industry they're in passively collect data that can be analyzed to provide deep insight. From point of sale systems to computerized record keeping software to web analytics solutions, businesses have a wide range of tools that collect data on a 24/7 basis.

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Want your own Twitter firehose? You can now buy it...for a price

What would you do if you had access to Twitter's firehose?

Major companies like Google, Microsoft and Yahoo have struck data deals with Twitter, but outside of limited and black market channels, a Twitter firehose hasn't been available to mere mortals. Until now.

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Companies aren't making the most of multichannel marketing data

In the run up to the JUMP Conference on 13 October, we decided to commission some research to get some insight into how modern marketers are embracing multichannel marketing.

The research reveals that whilst the majority are using at least three marketing channels (98%), many are not maximising the potential value of this multichannel approach with over half still storing the data gathered from each channel separately. 

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Why data is important three times over in our multichannel world: a #JUMPchallenge post

This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This was published on the gotripod blog, and looks at how data is especially valuable in a multichannel world... 

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Will Apple's stingy data sharing hurt iPad ad sales?

Can Apple have its high prices and hold on to marketing data too? The success of the iPad — and its ability to get users to pay for newspaper and magazine subscriptions — has kept publishers beholden to the terms Apple sets for iPad apps. But advertisers want more data from their digital ads than they are getting, according to AdAge.

And unlike publishers, advertisers have a little more freedom on where they spend their money.

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Half of site searches are unsuccessful: report

Users have just a 50-50 chance of finding what they want from a website's site search function, which suggests that there is much room for improvement. 

Econsultancy's Site Search Report, published in association with Funnelback, also finds that the majority (57%) of firms are planning to increase their investment in this area as they appreciate the value and benefits of effective site search. 

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Don’t believe the hype: three ways social media figures lie

lie detector iphoneAs more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,  so the default action is often to watch everything.

On the one hand, keeping track of every tweet, post and comment is good practice. However, when it comes to actually interpreting the piles of data, meaningful analysis is sometimes sorely absent.

Ideally you should be able to interpret the figures so that you can both hone your KPIs and make ongoing strategic decisions. By analysing figures in meaningful ways you’ll receive deeper, more useful insights.

Let’s consider a few ways you can sort figurative fact from fiction:

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12 kickass SEO infographics

At Econsultancy HQ, we’re loving infographics in a big way. After all, what’s not to like? They’re great visual breakdowns of complex information,  far better than standard data charting, and are often extremely creative in their representations.

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Foursquare looks to ink search deals, but is it smart business for the search engines?

Is Foursquare about to go 'mainstream' like Twitter before it? The Telegraph thinks so.

In terms of size, Foursquare is still just a baby. Its growth is impressive and it just surpassed 2m registered users, but in the overall scheme of things, that's still a relatively small number. But soon, Foursquare and Twitter may share a potentially important business accomplishment: deals with major search engines.

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Revised mind-blowing social media statistics revisited... and 20+ more

Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...

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15 more awesome social media infographics

About six months ago, I threw together a blog post based on a bunch of social media infographics. At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel.

I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices. Hopefully, they'll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.

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