Posts tagged with Data

Five reasons not to like Facebook's 'Like' button

If the numbers are any indication, publishers really like Facebook's new Like button. But should they?

For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.

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Our fatal attraction to numbers: Five data-related traps (Part one)

Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.

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20+ mind-blowing social media statistics revisited

It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now

I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new.

So, I’ve collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over.

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UK, Sir Tim team up to free UK government data

Following in the footsteps of the US government, which launched data.gov last year, the UK government has teamed up with Sir Tim Berners-Lee, the 'inventor of the internet', to launch data.gov.uk.

As the domain suggests, data.gov.uk is an online repository for data the government has in its virtual vaults and wants to make more accessible to citizens. From the economy to education, data.gov.uk currently offers just under 3,000 datasets - nearly triple what's available across the pond on data.gov.

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Will Facebook's privacy blunder hurt advertisers most?

The self-inflicted wounds Facebook received from its new privacy setup are getting deeper as some users pull their information, and others quit the social network altogether.

While I think that a lot of the criticism being leveled at Facebook is hyperbole, Facebook's new privacy regime does represent an almost 180-degree turn for the world's largest social network.

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CBS Interactive to go it alone with online ad sales

Ad networks: good or bad? That's a debate that's been raging for years. On one hand, ad networks serve a purpose in moving inventory that isn't being sold in-house. On the other, some argue that they do more harm than good by devaluing that inventory.

Some big online publishers, including ESPN, have already ditched ad networks. But now the online media industry is set to watch as the largest online publisher to date says sayonara to ad networks.

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20+ more mind-blowing social media statistics

The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures. 

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20 + mind-blowing social media statistics

Social media remains the hot topic of the digital world and I often get asked about the various statistics involved. This in itself is fairly difficult, as this particular online sphere is constantly shifting, evolving and growing at an astronomical rate. But I’ve pulled together some interesting (and hopefully useful) data for a couple of the bigger players in the market...

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Online consumers trust real people, not companies

Online recommendations are powerful. New data from Nielsen’s Global Online Consumer Survey reveals that 90% of consumers online trust recommendations from people that they know, with 70% trusting the opinions posted online by unknown users.

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Collecting multichannel customer feedback

It's increasingly common for businesses to seek out feedback from consumers and their customers, both directly and indirectly. From email surveys to customer reviews to brand monitoring solutions, companies have no shortage of tools to try to find out what customers think of them.

The biggest challenge is collecting the data and analyzing it to gain actionable insights.

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Social media marketing and online PR challenges for 2009

It has been interesting watching and taking part in discussions about our recent Online PR Industry Benchmarking Report. Over 300 UK marketers and PR professionals working for both in-house company teams and for agencies were surveyed.

Here are a few key report findings and opinions from those working at the coal face who blogged or commented...

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