Posts tagged with Data

Don’t believe the hype: three ways social media figures lie

lie detector iphoneAs more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,  so the default action is often to watch everything.

On the one hand, keeping track of every tweet, post and comment is good practice. However, when it comes to actually interpreting the piles of data, meaningful analysis is sometimes sorely absent.

Ideally you should be able to interpret the figures so that you can both hone your KPIs and make ongoing strategic decisions. By analysing figures in meaningful ways you’ll receive deeper, more useful insights.

Let’s consider a few ways you can sort figurative fact from fiction:

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12 kickass SEO infographics

At Econsultancy HQ, we’re loving infographics in a big way. After all, what’s not to like? They’re great visual breakdowns of complex information,  far better than standard data charting, and are often extremely creative in their representations.

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Foursquare looks to ink search deals, but is it smart business for the search engines?

Is Foursquare about to go 'mainstream' like Twitter before it? The Telegraph thinks so.

In terms of size, Foursquare is still just a baby. Its growth is impressive and it just surpassed 2m registered users, but in the overall scheme of things, that's still a relatively small number. But soon, Foursquare and Twitter may share a potentially important business accomplishment: deals with major search engines.

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Revised mind-blowing social media statistics revisited... and 20+ more

Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...

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15 more awesome social media infographics

About six months ago, I threw together a blog post based on a bunch of social media infographics. At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel.

I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices. Hopefully, they'll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.

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Five reasons not to like Facebook's 'Like' button

If the numbers are any indication, publishers really like Facebook's new Like button. But should they?

For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.

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Our fatal attraction to numbers: Five data-related traps (Part one)

Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.

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20+ mind-blowing social media statistics revisited

It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now

I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new.

So, I’ve collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over.

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UK, Sir Tim team up to free UK government data

Following in the footsteps of the US government, which launched data.gov last year, the UK government has teamed up with Sir Tim Berners-Lee, the 'inventor of the internet', to launch data.gov.uk.

As the domain suggests, data.gov.uk is an online repository for data the government has in its virtual vaults and wants to make more accessible to citizens. From the economy to education, data.gov.uk currently offers just under 3,000 datasets - nearly triple what's available across the pond on data.gov.

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Will Facebook's privacy blunder hurt advertisers most?

The self-inflicted wounds Facebook received from its new privacy setup are getting deeper as some users pull their information, and others quit the social network altogether.

While I think that a lot of the criticism being leveled at Facebook is hyperbole, Facebook's new privacy regime does represent an almost 180-degree turn for the world's largest social network.

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CBS Interactive to go it alone with online ad sales

Ad networks: good or bad? That's a debate that's been raging for years. On one hand, ad networks serve a purpose in moving inventory that isn't being sold in-house. On the other, some argue that they do more harm than good by devaluing that inventory.

Some big online publishers, including ESPN, have already ditched ad networks. But now the online media industry is set to watch as the largest online publisher to date says sayonara to ad networks.

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20+ more mind-blowing social media statistics

The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures. 

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