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How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?
Econsultancy and Sociomantic Labs have published a new report, The Role of CRM in Data-Driven Marketing, so I thought I'd give an overview of where these disciplines meet.
B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.
The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.
Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.
Yet, as the report reveals, there's still a way to go for many B2B brands.
The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.
Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?
Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?
The single customer view (SCV) is one of marketing's hot potatoes.
Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.
The survey has thrown up plenty of fascinating data - let's take a look at a little bit of it.
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.
Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is.
I’m not trying to teach anyone how to suck eggs here. Perish the thought.
But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’.
Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – first-party, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.
In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.
How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?
More data is not necessarily a good thing.
It needs to be actionable, providing marketers with insight. If it's not, then perhaps now is the time to invest in new technology.
Attention spans are evolving, and by that I mean they’re shrinking.
Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.
15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.
I’m not alone in this, and one of the talks at our Creative Programmatic event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span.
The General Data Protection Regulation (GDPR) – an EU-wide overhaul of consumer data laws aimed at strengthening the protection of people’s data privacy – was announced at the tail end of 2015.
The new laws won’t be finalised until later this year, and won’t take effect for another two years after that.
But in a talk I attended at Data Protection 2016 on Friday, two leading government figures did their best to tell the audience what to expect and explain why the reform is happening.
On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.
The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.
I’m going to cover them in detail in this post.
Programmatic advertising goes far beyond data and automation.
Our Creative Programmatic event is coming up on 2 March and we caught up with two of the speakers at the event, O2’s Head of Digital Excellence, Nick Adams, and TUI’s Head of Media, Sammy Austin.
Between them they discussed some of the biggest emerging trends and challenges in programmatic, and offered their opinions and advice on where creativity fits within this channel.