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Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.
The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).
So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?
LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.
So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.
Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.
The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.
When it comes to gaining customer insight, is there such a thing as too much information?
According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.
How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?
Econsultancy and Sociomantic Labs have published a new report, The Role of CRM in Data-Driven Marketing, so I thought I'd give an overview of where these disciplines meet.
B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.
The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.
Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.
Yet, as the report reveals, there's still a way to go for many B2B brands.
The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.
Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?
Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?
The single customer view (SCV) is one of marketing's hot potatoes.
Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.
The survey has thrown up plenty of fascinating data - let's take a look at a little bit of it.
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.
Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is.
I’m not trying to teach anyone how to suck eggs here. Perish the thought.
But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’.
Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – first-party, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.
In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.
How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?
More data is not necessarily a good thing.
It needs to be actionable, providing marketers with insight. If it's not, then perhaps now is the time to invest in new technology.