What is the most valuable asset a business has? There are a number of
potential answers, but for most businesses today, one of them is 'data'.
Thank technology for that. Most businesses, no matter what industry
they're in passively collect data that can be analyzed to provide deep
insight. From point of sale systems to computerized record keeping
software to web analytics solutions, businesses have a wide range of
tools that collect data on a 24/7 basis.
What would you do if you had access to Twitter's firehose?
Major companies like Google, Microsoft and Yahoo have struck data deals with Twitter, but outside of limited and black market channels, a Twitter firehose hasn't been available to mere mortals. Until now.
In the run up to the JUMP Conference on 13 October, we decided to commission some research to get some insight into how modern marketers are embracing multichannel marketing.
The research reveals that whilst the majority are using at least three marketing channels (98%), many are not maximising the potential value of this multichannel approach with over half still storing the data gathered from each channel separately.
This guest post by Luke Richards is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.
This was published on the gotripod blog, and looks at how data is especially valuable in a multichannel world...
Can Apple have its high prices and hold on to marketing data too? The success of the iPad — and its ability to get users to pay for newspaper and magazine subscriptions — has kept publishers beholden to the terms Apple sets for iPad apps. But advertisers want more data from their digital ads than they are getting, according to AdAge.
And unlike publishers, advertisers have a little more freedom on where they spend their money.
Users have just a 50-50 chance of finding what they want from a website's site search function, which suggests that there is much room for improvement.
Econsultancy's Site Search Report, published in association with Funnelback, also finds that the majority (57%) of firms are planning to increase their investment in this area as they appreciate the value and benefits of effective site search.
As more companies introduce social media campaigns, there’s often
a real lack of understanding when deciding which numbers really matter, so the default action is often to watch everything.
On the one hand,
keeping track of every tweet, post and comment is good practice. However, when it
comes to actually interpreting the piles of data, meaningful analysis is sometimes sorely absent.
Ideally you should be able to
interpret the figures so that you can both hone your KPIs and make ongoing
strategic decisions. By analysing figures in meaningful ways
you’ll receive deeper, more useful insights.
consider a few ways you can sort figurative fact from fiction:
At Econsultancy HQ, we’re loving infographics in a big way. After all, what’s not to like? They’re great visual breakdowns of complex information, far better than standard data charting, and are often extremely creative in their representations.
Is Foursquare about to go 'mainstream' like Twitter before it? The Telegraph thinks so.
In terms of size, Foursquare is still just a baby. Its growth is impressive and it just surpassed 2m registered users, but in the overall scheme of things, that's still a relatively small number. But soon, Foursquare and Twitter may share a potentially important business accomplishment: deals with major search engines.
Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...