Posts tagged with Data

Real-time bidding meets multichannel in a data-driven world: new report

Real-Time Bidding (RTB) Buyer's GuideA key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.

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Customers won’t ‘like’ you unless they like the value you offer in return

malibuWith two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.

It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.

What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.

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Online Measurement and Strategy Report

Where are web analysts focusing their efforts?

In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.

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How to make video advertising that delivers

As video ad consumption soars, so do marketers' video budgets.

There are more than 785m visits to online video websites in the UK each month. Spending on online video advertising in the UK hit 109m in 2011, more than double the previous year.

And the mind-blowing numbers keep coming – comScore’s May estimates for U.S. video views topped 10 billion for the very first time.

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Are customer relationships at the heart of your website optimisation strategy?

Improving the customer experience on an e-commerce site has historically been about optimising around transactions, making your website easy to use and focusing on conversion rates at various points in the funnel.

To be really successful though, it’s critical to think beyond this idea of transactional optimisation.

A fully optimised online customer experience means much more than just making it easy for your customers to buy things, it’s about building long-term relationships through personalisation, timely relevance and treating visitors as individuals.

Saying the right thing to the right person at the right time. You need to consider how to optimise that relationship.

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Own a Mac? Now you can pay more for your hotel

The next time you need to find a hotel room, you might want to keep a PC handy. At least if your search takes you to Orbitz.

The reason? The popular travel service is experimenting with displaying costlier lodging options to Mac users.

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Consumer attitudes to data privacy [infographic]

One in three consumers now regard their personal information as a tradable commodity, according to stats from a DMA survey of 1,020 adults. 

These consumers are prepared to share their details for marketing purposes, as long as they trust the brand in question, while others would 'sell' their data for a discount. 

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SceneTap and the perils of 'anonymous' data gathering

A man walks into the bar...

That's the start of countless jokes, but it's not a joke for SceneTap. For the Chicago-based startup, a man walking into a bar is just another event that can be tracked and analyzed.

Thus far, SceneTap has tracked 8.5m such events at more than 400 bars and nightclubs using cameras that allow it to determine how crowded a bar is, the approximate ages of patrons and male-to-female ratios.

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Facebook: the social (engineering) network?

Facebook is the world's largest social network and arguably it knows more about many individuals than any other organization.

The data it collects from the hundreds of millions of users it serves has enabled Facebook to build a billion-dollar advertising business, and serves as justification for Facebook's valuation, which may top $100bn when the company finally makes its public debut.

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The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World

Developing a model for agency maturity in a digital world

Digital technologies are having a transformational impact on the communications environment but whilst much analysis has been conducted into implications for client-side marketers, a relative paucity of research exists into how agencies are adapting their processes, offerings and capabilities.

Econsultancy's The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, conducted in partnership with Adobe, examines how agencies need to evolve across four key pillars of maturity: data, technology, skills and culture. 

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Netflix: the algorithm company

If you were asked to think of one company that is defined by its use of algorithms, you might name Google.

And for good reason: the search giant's algorithms are not only at the heart of its success, but for many, they're the source of constant hope and fear as changes to them can literally make or break businesses.

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Conde Nast serves up tablet data to advertisers

It remains to be seen whether tablets are the future of publishing or not, but one thing is undeniable - they will be an increasingly important part of the publishing landscap

So it's no surprise that major publishers like Conde Nast have been investing heavily in making sure their publications are available on devices like the iPad.

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