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Posts tagged with Data

Path caught storing users' unencrypted data

Today developer Arun Thampi discovered his entire address book including full names, emails and phone numbers was being collected by the new social app, Path.

In trying to make things easy for users, Path uploads your address book to their servers so you can easily connect to your friends and family on its network.

The problem is Path doesn't tell you it's going to do it.

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'Digital IQ' crucial to business: report

Just how important are things like mobile technology, social media and cloud computing to businesses today?

Can a business expect to survive and thrive if it doesn't stay on top of the latest trends in technology? According to a new report by PricewaterhouseCoopers (PwC), the answer is, not surprisingly, 'no.'

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Budgets study shows mobile apps, QR codes and ads are top priority

57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year. 

QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind.

 

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How first party data can boost your retargeting campaign

With the advancement of digital innovation in display ad targeting and personalization, it is now possible for advertisers to optimise their display campaigns in real time, based on their internal business data.  

Tying advertisers' own internal data with their display campaigns is a pot of gold that few advertisers have fully tapped.

Here are some best practices for increasing online sales by using information you already have...

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Is your business successfully harnessing social data?

The fascinating topic of social data is the focus of the third Quarterly Digital Intelligence Briefing, published today by Econsultancy in partnership with Adobe.

According to our report, only 16% of companies we've surveyed say they are 'harnessing social data effectively' for their businesses.

Below I've summarised some of the key findings and subjects discussed in the report.

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Australian digital marketing: 25 more killer statistics

The decision has been made to extend the deadline for anyone wanting to take part in the State of Digital in Australia benchmark survey by Econsultancy and Marketing Magazine.

If you’re a digital professional in the region, the closing date to participate and claim a free report copy of the findings (worth $400) is now December 14.

But, until the document is published, I thought I’d tide everyone over with some more juicy digital marketing statistics, following on from another stats-based post a couple of weeks ago.

Again, for reference, the data is extracts from Econsultancy's Australia and New Zealand: Internet Statistics Compendium.

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Research: online banking is winning at customer experience

As part of the Econsultancy / Foviance Multichannel Customer Experience Report, some 1,000 consumers were surveyed about their experiences when dealing with the banking industry.

Overall, it appears that when engaging with banking services, consumers have a far better experience using personal computers than any other touchpoint.

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How much of an advantage is big data?

'Big data' has become a big buzzword in the tech community over the past year, and for good reason: technology has made it possible for companies to collect massive amounts of information and analyze it in ways that were never before possible.

To Reid Hoffman, the founder of LinkedIn, big data is so important that it can provide a significant competitive advantage. How significant a competitive advantage? Hoffman believes big data gives a big edge to a company that produces big skepticism: Groupon.

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Australian digital marketing: 25 killer statistics

Econsultancy recently launched its inaugural State of Digital Marketing in Australia survey, in association with Marketing Magazine, as part of an effort to benchmark a variety of elements within the region.

We’re asking all marketers in the region to participate while the data collection is still live – as an incentive to complete the survey, those who participate will receive a free copy of the complete report (valued at $400). 

However, ahead of the closing date later this month, I figured it would be useful to pick out a handful of interesting pieces of data from our Australia and New Zealand: Internet Statistics Compendium... 

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DataSift launches with access to Twitter's full 'firehose'

After 24 months of development, Tweetmeme CEO Nick Halstead has today unveiled DataSift, a platform from which to manage and filter large amounts of unstructured social data.

The second company to spin out of Halstead’s MediaSift parent group (Tweetmeme being the first), the company describes itself as a scalable solution for managing large volumes of social information from a variety of sources - as well as a ‘sophisticated resyndicator' of real-time Twitter.

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Data overload: five key themes

The proliferation of data is to marketers what the faster-than-light neutrino is to physicists. Scary and exciting in equal measure, shaking perceptions of what is possible and opening up new worlds of opportunity ... and pain.

While sadly we don't touch on time-travel, data is very much a topic which permeates our latest Quarterly Digital Intelligence Briefing, published this week in association with Adobe.

Below, I've outlined five key data-related themes covered in the report. 

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What the hell is social influence?

Thanks to the continuing evolution of social media, there’s a lot of talk at the moment around influence, identifying and understanding it in action, as well as how this can be used commercially. 

Just last week my colleague, Matt, wrote an insightful post about the intricacies and accuracy of this, but recent conversations I’ve had with quite a few people makes me think that on a wider basis, the fundamentals around this increasingly complex area are misunderstood, and in some instances, overlooked altogether. 

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