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With the advancement of digital innovation in display ad targeting and personalization, it is now possible for advertisers to optimise their display campaigns in real time, based on their internal business data.
Tying advertisers' own internal data with their display campaigns is a pot of gold that few advertisers have fully tapped.
Here are some best practices for increasing online sales by using information you already have...
The fascinating topic of social data is the focus of the third Quarterly Digital Intelligence Briefing, published today by Econsultancy in partnership with Adobe.
According to our report, only 16% of companies we've surveyed say they are 'harnessing social data effectively' for their businesses.
Below I've summarised some of the key findings and subjects discussed in the report.
The decision has been made to extend the deadline for anyone wanting to take part in the State of Digital in Australia benchmark survey by Econsultancy and Marketing Magazine.
If you’re a digital professional in the region, the closing date to participate and claim a free report copy of the findings (worth $400) is now December 14.
Again, for reference, the data is extracts from Econsultancy's Australia and New Zealand: Internet Statistics Compendium.
As part of the Econsultancy / Foviance Multichannel Customer Experience Report, some 1,000 consumers were surveyed about their experiences when dealing with the banking industry.
Overall, it appears that when engaging with banking services, consumers have a far better experience using personal computers than any other touchpoint.
'Big data' has become a big buzzword in the tech community over the past year, and for good reason: technology has made it possible for companies to collect massive amounts of information and analyze it in ways that were never before possible.
To Reid Hoffman, the founder of LinkedIn, big data is so important that it can provide a significant competitive advantage. How significant a competitive advantage? Hoffman believes big data gives a big edge to a company that produces big skepticism: Groupon.
Econsultancy recently launched its inaugural State of Digital Marketing in Australia survey, in association with Marketing Magazine, as part of an effort to benchmark a variety of elements within the region.
We’re asking all marketers in the region to participate while the data collection is still live – as an incentive to complete the survey, those who participate will receive a free copy of the complete report (valued at $400).
However, ahead of the closing date later this month, I figured it would be useful to pick out a handful of interesting pieces of data from our Australia and New Zealand: Internet Statistics Compendium...
After 24 months of development, Tweetmeme CEO Nick Halstead has today unveiled DataSift, a platform from which to manage and filter large amounts of unstructured social data.
The second company to spin out of Halstead’s MediaSift parent group (Tweetmeme being the first), the company describes itself as a scalable solution for managing large volumes of social information from a variety of sources - as well as a ‘sophisticated resyndicator' of real-time Twitter.
The proliferation of data is to marketers what the faster-than-light neutrino is to physicists. Scary and exciting in equal measure, shaking perceptions of what is possible and opening up new worlds of opportunity ... and pain.
While sadly we don't touch on time-travel, data is very much a topic which permeates our latest Quarterly Digital Intelligence Briefing, published this week in association with Adobe.
Below, I've outlined five key data-related themes covered in the report.
Thanks to the continuing evolution of social media, there’s a lot of talk at the moment around influence, identifying and understanding it in action, as well as how this can be used commercially.
Just last week my colleague, Matt, wrote an insightful post about the intricacies and accuracy of this, but recent conversations I’ve had with quite a few people makes me think that on a wider basis, the fundamentals around this increasingly complex area are misunderstood, and in some instances, overlooked altogether.
As a planner, data has always been the bread and butter of my professional career. Since the rise of planning teams in advertising agencies during the 70s, it has been our job to really get to know the consumers we are looking to reach, to get under their skin and understand what makes them tick.
We focus on collecting as much useful data as possible that can then be used alongside considered insight and observation to create more targeted campaigns that hit the nail on the head.
We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.
There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right.
Here are some key B2B marketing trends to keep an eye on...
Here at Econsultancy we’re big on data, and we believe that the best way for publishers to monetise their online audience is to properly evaluate visitors, just like the smarter retailers do. We’ve created a tool to show you how we’re trying to do this.
Called ‘Project Arachnid’, the tool is essentially a real-time visualisation of our website traffic. You can see new visitors arriving at the different sections of our website, represented by dots.