Posts tagged with Data

You need an API, but not one like ESPN's

Are you a sports fan? Are you a developer? If you answered yes to both questions, ESPN wants to talk to you.

Why? Because the sports media giant has jumped on the API bandwagon and is courting developers who can take its content and data to build cool sports apps.

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Groupon pushes deeper into travel with Uptake acquisition

Groupon may be a multi-billion dollar company, but the daily deal market has lost quite a bit of its luster over the past year. From consumer fatigue to merchant nightmares, the daily deal isn't going away but will likely have to evolve sooner than later.

One of the ways Groupon is addressing this is by tapping into different markets. For instance, it's experimenting with outdoor kiosks that target deals to tourists in popular U.S. cities.

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In the digital data dance, consumers lead

Digital blocksWe’re living in the era of the digital data deluge. Think about how often you check your bank balance online versus going to a teller, how many emails you receive a day, the number of hours you spend on your smartphone not making phone calls.

Consumers leave contrails of data as a result of their digital interactions, and this behavioral data creates opportunities to drive customer acquisition, reduce operating expenses, and make faster, better decisions.

But there are also some fundamental problems.

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Path caught storing users' unencrypted data

Today developer Arun Thampi discovered his entire address book including full names, emails and phone numbers was being collected by the new social app, Path.

In trying to make things easy for users, Path uploads your address book to their servers so you can easily connect to your friends and family on its network.

The problem is Path doesn't tell you it's going to do it.

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'Digital IQ' crucial to business: report

Just how important are things like mobile technology, social media and cloud computing to businesses today?

Can a business expect to survive and thrive if it doesn't stay on top of the latest trends in technology? According to a new report by PricewaterhouseCoopers (PwC), the answer is, not surprisingly, 'no.'

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Budgets study shows mobile apps, QR codes and ads are top priority

57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year. 

QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind.

 

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How first party data can boost your retargeting campaign

With the advancement of digital innovation in display ad targeting and personalization, it is now possible for advertisers to optimise their display campaigns in real time, based on their internal business data.  

Tying advertisers' own internal data with their display campaigns is a pot of gold that few advertisers have fully tapped.

Here are some best practices for increasing online sales by using information you already have...

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Is your business successfully harnessing social data?

The fascinating topic of social data is the focus of the third Quarterly Digital Intelligence Briefing, published today by Econsultancy in partnership with Adobe.

According to our report, only 16% of companies we've surveyed say they are 'harnessing social data effectively' for their businesses.

Below I've summarised some of the key findings and subjects discussed in the report.

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Australian digital marketing: 25 more killer statistics

The decision has been made to extend the deadline for anyone wanting to take part in the State of Digital in Australia benchmark survey by Econsultancy and Marketing Magazine.

If you’re a digital professional in the region, the closing date to participate and claim a free report copy of the findings (worth $400) is now December 14.

But, until the document is published, I thought I’d tide everyone over with some more juicy digital marketing statistics, following on from another stats-based post a couple of weeks ago.

Again, for reference, the data is extracts from Econsultancy's Australia and New Zealand: Internet Statistics Compendium.

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Research: online banking is winning at customer experience

As part of the Econsultancy / Foviance Multichannel Customer Experience Report, some 1,000 consumers were surveyed about their experiences when dealing with the banking industry.

Overall, it appears that when engaging with banking services, consumers have a far better experience using personal computers than any other touchpoint.

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How much of an advantage is big data?

'Big data' has become a big buzzword in the tech community over the past year, and for good reason: technology has made it possible for companies to collect massive amounts of information and analyze it in ways that were never before possible.

To Reid Hoffman, the founder of LinkedIn, big data is so important that it can provide a significant competitive advantage. How significant a competitive advantage? Hoffman believes big data gives a big edge to a company that produces big skepticism: Groupon.

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Australian digital marketing: 25 killer statistics

Econsultancy recently launched its inaugural State of Digital Marketing in Australia survey, in association with Marketing Magazine, as part of an effort to benchmark a variety of elements within the region.

We’re asking all marketers in the region to participate while the data collection is still live – as an incentive to complete the survey, those who participate will receive a free copy of the complete report (valued at $400). 

However, ahead of the closing date later this month, I figured it would be useful to pick out a handful of interesting pieces of data from our Australia and New Zealand: Internet Statistics Compendium... 

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