Posts tagged with Database

The five stages of the email lifecycle

Email is a bit of a special medium. Most people have got an email address that is unique to them, which makes it more in common with a mobile phone number than a postal address.

An email address is individual (most of the time) and it can be linked closely to the customer lifecycle using response data alongside RFM data.

This lifecycle can be tracked, measured, anticipated and managed. Here are some ideas on how you can use the stages of the lifecycle to develop strategies that prolong the relationship with your customer and increase LTV.

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